Originally Posted by djdare 
I'm at work at the moment but i think it should look something like that:
For Generals:
C:\Users\<username>\Documents\Command and Conquer Generals Data\Options.ini
For Zero Hour:
C:\Users\<username>\Documents\Command and Conquer Generals Zero Hour Data\Options.ini
i tried the generals one, even tried copying contents of the options.ini file you pasted above and put it into that location, no dice. still gets stuck at the splash screen and would go no further.