To me honour is a bit different: To me honour is NOT just good or bad acts, it is a self belief, a central part of oneself where you must be true to your own beliefs....and thats hard to define.
An example for you: I truly believe that Fonz (now Russ) did the honourable thing recently here at Hexus, in giving back some valuable memory that someone posted to him by accident. But that was only a minor thing, compared to the lengths he went to, in an attempt to find the real owner and help organise it.
You see it wasn't just a good thing, cos that would have been a case of just announcing it and waiting, leaving it to drag on if need be....but he tried to sort it, cos in his head, that was the right thing to do. Thats honour. and it was TO HIMSELF.
The young lady on the stair case with 2 kids etc that TiG points out......to help her would have been a good deed, but not honourable. There was no honour in it, because nothing was called into doubt. She may well have needed help. If she had asked and you had refused, that would have been dis honourable ....SO LONG AS YOU ARE OF THE BELIEF that young ladies need helping.
If you don't believe she needed or even deserved help, then you have a CLASH of honours between rival beliefs, and to STEADFASTLY stick to your beliefs, even if wrong in others eyes, is actually HONOURABLE.
So in my opinion it is a case of being Honourable to Ones Self and Ones own beliefs.
It is required in todays society....if I sell something on eBay, I work my arse off to get it done, on time, to the total satisfaction of the customer. That satisfies my homour, and I am pleased.