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I'm not sure I see the point, a good HD TV can upscale very well a DVD or any other SD source. Thus rendering in my opinion a stand alone box a bit redundant. As for trying to rival a native HD technology with upscaling of an SD DVD with downloadable content from the internet, I can't see it competing that well. Also if I want to find more info out about a film i'll hop on my computer / laptop and go on imdb etc. I'm not going to bother going to the download content section of the disc or however else it will work to get at the online content.