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For me to consider a NAS the price is the most important factor, perhaps then followed by performance. With hard drives as cheap as there are, to pay a ton for the nas device is a bit offputting and I'd rather just wack said hard drives directly into my pc. The only other feature i'd really ike is media streaming which would be inexpensive feature to add.

Perhaps releasing a basic no frills device with an open linux based firmware could be the way to go, then get users to develop and add additional features as they see fit. Linksys with its NSLUG (or similar named device) NAS became very popular with its community once flashed to different firmware for being a basic device which then users built upon.