There's a chat going on now at Rage3d with a couple guys from the ATI AIW and TV Wonder team.
<Ratchet> digitalwanderer - QUESTION: Are there any plans to offer more user control over the picture settings? Similar to the new viddy features in nVidia's new control panel with the edge sharpness & noise reduction features?
<JasonAndBlair> Well, since this this multimedia, I'll talk about our capture products. The Theater 650 Pro announcements to press mentioned that we'll have a new applet for changing all of the features of the Theater 650 Pro video decoder. That includes noise reduction, 3d comb tweaks, etc. So yes.