It's a very long time since I ventured into the forums here, but this story has raised my hackles somewhat.
I'm not naive enough to suppose that it hasn't happened or doesn't elsewhere, but I was definately surprised to hear this from the parties involved.
I must admit, I was one of those secretly hoping the Dell acquisition would mean a new line of top spec but more reasonably priced large volume systems.
As someone who likes to build his own customised setup, I would never have touched an Alienware system purely on the cost analysis, despite having first hand experience of them and their admittedly very desirable styling and build quality.
Thouroughly disappointed in the unprofessional attitude and lack of ethics that seem to be exhibited on the surface, I just hope this doesn't go any further towards the core of the business.