Auro3D and Galaxy Studios tour for AVForums
It's a complete geek out video, but if you're interested in surround sound it's a good watch. An explanation of Auro3D sound including why height channels are important, and why getting their placement correct is essential.
Dolby has the Atmos system it is rolling out to cinemas worldwide, but that's never going to filter down to consumers, whereas this builds on the existing 5.1 configuration in layers, making it much more compatible.
Oh and the guy is a legend