I've noticed over the past 12 months that customer service is the "in" thing, boasted by every company large and small but so far my experiences show it's more for attracting new customers than dealing with customer service.
I'm not talking about the general service of exchange i.e. you pay for your goods and receive them. I mean service when it comes to after care, returns, support, etc.
I've experienced multi-national, national and local companies customer service and it's not up to scratch. One franchise told me to be lumped with an order for something I intend to keep for years, after using social media they changed their tune - why?? I only asked for fair dealings nothing more. Another experience recently was a national Garage door company, it's been hell with them and they keep messing up, again through social media pressure they're now recognising I am a human being...but still mess up.
I could keep going on if you want more examples but.. is it just me? My analysis so far is that everyone is stretched as well as stressed, so it's worthwhile attracting new customers and accepting old customers may never return.
Or..perhaps I overthink things and should accept this level of service. Everyone is eager to grab your money but once the simple process fails (take money - give product) no one is bothered.