Headlines - AMD aims to simplify PC gaming with GAME!

[HEXUS]

The latest AMD ?solution? is aimed, in part at least, at luring console gamers back to the PC.

Read more.

[kalniel]

Noble aim indeed. Only doomed to failure by not including Intel parts of equivalent spec and failing to specify how the twice-yearly refresh will be distinguished from historical GAME! certifications.

[Ciber]

Anthing to make PC gaming simpler is good.

[badass]

Put the year as part of the logo!
Simple.
Game! 2008<Game! Ultra 2008
Game! 2008<Game! 2009
Who knows whether Game! 2009 will be better or worse than Game! ultra 2008
If AMD really want to make this a success, also include Nvidia discreet GPU's as part of the comparison, not just their motehrboard chipsets. The losses of epople potentially going for Nviaid stuff when they would otherwise have gone for AMD stuff because of the Game logo will likely be offset by this brand getting more widespread recognition.

[Rosaline]

And so AMD launches another confusing 'solution' brand.

As has already been noted, there are two serious flaws with the concept:

Firstly, assumed system specifications increase, year on year. A solution branding that does not account for this is of no long term use to the games market.

Secondly, as the solution branding will be unique to just AMD, roughly half the userbase will fall outside of the solution branding. This is compounded further by nVidia having traditionally been better at aiding game developers to optimise for their PC gear.

Without getting the game development community on board, the solution is nothing more than a gimmick, that will ultimately be meaningless. The AMD Game Igniter is a nice idea, but it remains to be seen how effective it will be, and ultimately it should be the games themselves optimising to the system specification, rather than needing the user to call upon some additional tool first.

[Ciber]

I figure that the mainstream gamer just accepts what they get, and so what we want to make sure that what they get is a good experience.

From this interesting interview: Interview: AMD Talks 'Console-like' PC Brand - Shacknews - PC Games, PlayStation, Xbox 360 and Wii video game news, previews and downloads