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    Old 01-02-2005, 09:08 PM   #1 (permalink)
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    Online ads win over the brand leaders

    Popup blockers or not, online advertising isn't about to go away, as some of the world biggest businesses embrace it. The BBC reports:
    Online advertising has come of age with major brands like American Express and Nike now firmly embracing the internet as an equal to more traditional promotional outlets.

    ...

    Faced with a multi-channel media landscape and corporate belt tightening, marketing departments began to see online advertising as a cost-effective medium.
    [The article]


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    Old 01-02-2005, 09:44 PM   #2 (permalink)
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    Interesting report - for sure good for us
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