News - Research finds average broadband speeds ‘less than half those advertised’

[HEXUS]

Ofcom is on an advertising mission.

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[cheesemp]

To be fair to the ISP half the speed loss can be the customers fault/equipment. I found in my new house I was getting 8.5Mb sync with O2 20Mb service. I rip out the extension they had, replaced the bottom half of the faceplate (new BT openworld one was £5) and I now get 14Mb sync.

[Peter Parker]

I can see it now ... "Our new Broadband Plus product has an Ofcom Typical Speed Range of up to 20MB". As people start moving to fibre this is going to be less of an issue. Perhaps the product marketing folks can then properly differentiate slow and fast between ADSL and FTTx.