News - This is cool – virtual shopping via QR code and smartphone

[HEXUS]

A pioneering project in South Korea could change the way we shop.

Read more.

[HSK]

It all sounds a bit gimmicky to me.

Do I really need to see the items up on a wall / shelf etc, and go around with my phone scanning them in?

Sounds like a waste of time, not a time saver.

Unless I'm missing something here.

[Guppy]

It all sounds a bit gimmicky to me.

Do I really need to see the items up on a wall / shelf etc, and go around with my phone scanning them in?

Sounds like a waste of time, not a time saver.

Unless I'm missing something here.

I think it's because they have made it specifically for the Korean market where smart phones are perhaps a bit more prevalent. I know in my family I'm the only one with a smart phone out of the 4 of us and I don't believe basic phones can do QR codes, can they?

The main problem I can see is that you can't see specific food information, i.e. allergy or ingredient information, unless all of the information is available once the QR code is scanned.

Also you'd have to hope that the pickers get all the right products and don't substitute sold out orange juice for bleach, as I've heard some pretty mad stories of online food shopping here in the UK.

[badass]

It is good that Tesco are not just sitting on their laurels and constantly investigating changes to their business model. I guess they are after world domination after total UK domination.