News - Ultrabook prices could drop thanks to Intel chassis research

[HEXUS]

Stays true to its promise to reduce Ultrabook costs without reducing its own margins.

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[Biscuit]

...up to £50?

doesnt seem that significant given their existing prices

[3dcandy]

I'm guessing they meant £50 reduction in prices to manufacturers...which would reduce our prices by say £100? If not then as you say it's not a great reduction...

[Kushan]

I'm guessing they meant £50 reduction in prices to manufacturers...which would reduce our prices by say £100? If not then as you say it's not a great reduction...

Why would a £50 manufacturing price reduction reduce consumer prices by any more than £50?

[3dcandy]

because the profit margin is usually set as a percentage of total manufacturing costs....and things get rounded down. This won't mean it will happen straight away but also as prices come down and production rises the total cost is brought down again

[Jimbo75]

Typical intel, looking for any way to reduce costs without it affecting their own pricing. Sooner or later they'll have to because there is no market for these at current prices. If you want a cheap ultrabook then Trinity is a great option, if you want an expensive one you probably already own a macbook air.

[PsiAmp]

Typical intel, looking for any way to reduce costs without it affecting their own pricing. Sooner or later they'll have to because there is no market for these at current prices. If you want a cheap ultrabook then Trinity is a great option, if you want an expensive one you probably already own a macbook air.

Exactly. And with all other components dropping in price other than Intel CPUs it will be even more obvious how overpriced they are.

[bobharvey]

Come on, intel, mandate a screen with 1600 vertical pixels and I'll be buying tomorrow.

[semo]

Looking forward to ARM and MIPS taking a swipe at Intel's market share. AMD has been fighting a losing battle since the C2D days. For a while, Intel couldn't extort $1000 for their EE CPUs because of heavy competition from AMD but now they are unchallenged. AMD is more competitive in the low end to midrange markets but Joe Blokes doesn't know about that when they're shopping at PC World and Dell. It is still nigh on impossible to buy a Dell branded computer with an AMD chipset/CPU.

So, rock on MIPS and ARM, the computing world is counting on you!