News - All-in-one PCs enjoy double digit growth

[HEXUS]

A bright spot in the gloomy desktop PC market.

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[Devastater6194]

Pretty much because of a lot of them being touch screens for those who find phones and tablets too small these are perfect.

[Noxvayl]

If I wasn't a gamer I'd definitely get an All in One PC. I recently recommended them to a family friend.

[Funkstar]

I think they have matured to the point they are worth recommending.

Even I've though of getting one for the house in the past, simply for ease of management, positioning, aesthetics, etc.

[MSIC]

That photo of the Samsung one unfortunately shows just how far ahead Apple are in the design stakes... it looks designed in 2002
And yet I know Samsung can make good designs.
A pity.

[CorkBelle]

I also think they have matured to the point they are worth recommending.

[matts-uk]

I wonder how much of this growth is directly attributable to OSX and the iMac.

I haven't sold a PC at all this year but have sold half a dozen iMacs, to people wanting to refresh their old XP PCs and not wanting Windows 7. In theory the Mac-mini is the cheapest way in but one look at the LED display on an iMac is usually enough to upsell it.

[cameronlite]

I wonder how much of this growth is directly attributable to OSX and the iMac.

I haven't sold a PC at all this year but have sold half a dozen iMacs, to people wanting to refresh their old XP PCs and not wanting Windows 7. In theory the Mac-mini is the cheapest way in but one look at the LED display on an iMac is usually enough to upsell it.

Why didn't they want Windows 7? I used to work in PC World (I'm trying to forget it!) and I really struggled to upsell people to Macs because they knew what Windows was and the thought of going from XP to a mac scared the **** out of them.

[matts-uk]

Why didn't they want Windows 7?

Too complicated. Too distracting. Too fragile. Too intrusive. Too condescending. Too short lived. Mostly the same reasons I switched to using OSX for myself.

I used to work in PC World (I'm trying to forget it!) and I really struggled to upsell people to Macs...

Well my market doesn't just walk in off the street but most people I meet, are able to understand Total Cost of Ownership when it is explained to them. One of the most important points contributing to a customer choosing Mac over PC is the value they place on their own time, in my experience. It also helps for the person assisting to value their customer's time too, which may well be a challenge in a retail superstore setting, I would imagine.

because they knew what Windows was and the thought of going from XP to a mac scared the **** out of them.

I hate to say it but that fear of the unknown is down to the salesperson to resolve. I don't sell hardware as such though (not enough margin in it). I only supply hardware as part of wider, service based, sales. It's repeat business and long term relationships for the most part.

The thought of working in PC World scares the **** out of me

[cameronlite]

I hate to say it but that fear of the unknown is down to the salesperson to resolve. I don't sell hardware as such though (not enough margin in it). I only supply hardware as part of wider, service based, sales. It's repeat business and long term relationships for the most part.

It's a fair point but you'd have to be a pretty amazing salesman to consistently convert somebody who has been using windows since '95 in around 40 minutes.