News - RED cameras price-drop before Christmas, up to 45 per cent

[HEXUS]

The firm's cheapest model will still set you back £2,800.

Read more.

[Biscuit]

These things are incredible value. Fully featured d-cinema capable camera for under £10k is just madness.

Broadcasters will often pay over 10k for pretty basic 1080i cameras.

One thing you have to remember though is lens price... you would be amazed at how much a lens for one of these beasts is.

[avi8tor]

Em, what do they do??! :\

[Biscuit]

They are video cameras for ultra high definition digital cinema

[brasco]

I'm pretty sure this is mostly due to Canon and Sony's attack on this area of the market. Renting has gotten so affordable now, you just need the glass to go with it.

[Barakka]

Em, what do they do??! :\

As an example this was shot on a soon to be EoL RED ONE M-X earlier this year in Alderley Edge Woods and a mill in Salford (except the POV shot of the girl spinning which was on a GoPRO), got some interesting looks from dog walkers as a troop of fully kitted Nazi soldiers came marching though the woods

https://vimeo.com/17458212

[peterb]

Wait 'till this one hits the streets

http://www.blackmagicdesign.com/prod...ccinemacamera/

Very aggressively priced.

[Biscuit]

Except its black magic so it:
A. Won't have half of its features activated on release
B. The features it will have will be buggy
C. Will break after a couple of weeks

They have a terrible reputation for quality!

[Barakka]

Wait 'till this one hits the streets

http://www.blackmagicdesign.com/prod...ccinemacamera/

Very aggressively priced.

It is, but it's aimed more at the DSLR/5D video market, bringing RAW codec video to the sub-£3k market. How well it will do is to be seen, if it's taking on the 5D it needs to be robust, as the 5D is so popular due to the rental market putting in the hands of film students so readily, if it's flimsy like Biscuit says then it won't last and won't make a significant dint. Students are not the most careful people in the world.

The Canon C100 is a closer contender for the RED market, and possibly why RED have dropped the prices like this, a Canon rep described the C100 to me as "3/4 of a RED for 1/2 the cost", and like the RED the body is only part of the cost, you can easily blow £10k on a set of lenses for either, then you've got SSD drives, batteries, brackets, screens....