Then someone @ work picked on up last friday and brought it in - I picked it up and immediately wanted one. He has a nexus 7 too which was great as a comparison..but there is simply nothing to compare. You pickup the nexus 7 and it's very much.."meh this is nice", but then you pick up the iPad mini and it really does give that wow moment. Feels so much thinner/lighter/more substantial. I appreciate that this is all opinion and very subjective, but that is my opinion
Regardless though, I am happy with my mini, and I will likely sell this for £200 next year and buy a mini HD..I am not a sheep, I simply enjoy good technology and don't fit in with the camp that think it's cool to hate a company that is successful.