News - Supermarkets sell more games than any other retailers

[HEXUS]

But Amazon continues to grow and challenge.

Read more.

[miniyazz]

Halo was £5 cheaper in Tesco than GAME. Since I happened to be in GAME before going to Tesco (and wouldn't have bothered going to Tesco if the difference were much less), that lost them a sale.
(They refused to price match)

[xeryus]

So, 4 large supermarket chains that millions of people have to visit each week for groceries have a combined sales total higher than 1 retailer which has no other draw than when somebody actually wants something? Quelle surprise!

[sp4nky]

The inclusion of iTunes Music on this list confuses me - what kind of games do they sell?

Also, if you're going to group similar stores together, the stats show that online retailers (Amazon, Play, iTunes Music) sell more (32.4% of market share) than the supermarkets (31.4%).

[KeyboardDemon]

So, 4 large supermarket chains that millions of people have to visit each week for groceries have a combined sales total higher than 1 retailer which has no other draw than when somebody actually wants something? Quelle surprise!

If the pricing in Game were right then I would still buy my games from there even if my local Supermarket carried the same game.

Halo was £5 cheaper in Tesco than GAME.

I think this is the main reason that people go to Supermarkets (who don't carry a lot in the way of PC games). I think if Game are to survive the long term then they need to look at what they can do to win back customers from the large supermarket chains and I don't think their loyalty card and occasional exclusive pre-order bonus deals are enough to do justify an extra 10% to 15% spend on what is essentially the same game from a supermarket without the exclusive camo, gun decal, early access to weapons or better guns for the campaign mode.

[shaithis]

Midnight shelve stocking for new titles probably doesn't hurt the supermarkets either.

[Macadee]

Surprised at Sainsburys doing well, my local one doesn't vary much below full RRP.

[FRISH]

So, 4 large supermarket chains that millions of people have to visit each week for groceries have a combined sales total higher than 1 retailer which has no other draw than when somebody actually wants something? Quelle surprise!

What's with the sarcasm? Most people would think that a store specialised for a specific item would sell more than other places that don't focus on said item. And it's not just GAME they beat, it was amazon too.

[sp4nky]

What's with the sarcasm? Most people would think that a store specialised for a specific item would sell more than other places that don't focus on said item. And it's not just GAME they beat, it was amazon too.

The only reason they beat Amazon is because you're adding four of the largest, most often visited stores in the UK together to beat a single internet retailer. Looking at individual stores scores, Morrisons nearly beat a very small, niche etailer (Play.com), Sainsbury's beat a company that has recently been in administration and closed half its stores (GAME), Asda only just beat an etailer whose only "games" are Apps (iTunes Music) and Tesco sold less than HMV, a company that is in serious trouble and looks likely to close soon after GAME.

[xeryus]

What's with the sarcasm? Most people would think that a store specialised for a specific item would sell more than other places that don't focus on said item. And it's not just GAME they beat, it was amazon too.

Totally missed the point there haven't you? You appear to have taken what I said and altered almost every word as you were reading it to mean something completely different.
I was very clearly referring to the erroneous comparison on Amazons sales % and the combined big 4 Supermarkets % of sales. This is also an unfair comparison of GAME's share too.


The numbers have been combined to manufacture a 'story'. Only some of the numbers mind you.
If it was a proper comparison, they'd either all be compared on an individual basis or all like retail operations would be combined.

To make a fair comparison, if combining all bricks and mortar supermarkets (their online operations are separate entities which operate closely) you would need to combine all the online retailers which operate in the same segment of the market too otherwise there is no point in the editorial direction of the article other than to "big up" the supermarkets for some unknown reason or to get page views.