News - Ex-AMD boss Hector Ruiz pens a book about the chip wars

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He wants to remind us about Intel’s dirty tactics during the noughties.

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Even nowadays I rarely see enough Trinity systems being used in things like tablets and notebooks/laptops. I've always just thought AMD were not marketing their products towards the manufacturers well enough to get them to be used but I wonder if it's Intel's doing still?

I'm not too up to date with the actual financial/sales performance of AMD though (i.e. maybe AMD has sold a ton of their Trinity chips and I just didn't know) so it'd be great if someone could fill me in and answer my doubts.

http://forums.hexus.net/cpus/241925-...ml#post2815449

Not hard evidence of course, but it really wouldn't surprise me.

I'd quite like to buy an A10 laptop when they start appearing. But the market always seems to offer slim pickings for AMD hardware.

They're already available and have been for some time, but like you say they're not exactly filling the shelves in PC stores. Combined with 'experts' in said stores guiding you towards Intel options regardless of your requirements, it's surprising they sell as many as they do.

AMD needs to get customers educated on their products. People walk into a store knowing they want Intel because Intel are better the best or so the perception is. most people fall in the mid market section and should be buying AMD because it will offer the best performance for the money but they don't because they don't know any better or chose to be ignorant about the alternatives.

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Originally Posted by shabz8324

AMD needs to get customers educated on their products. People walk into a store knowing they want Intel because Intel are better the best or so the perception is. most people fall in the mid market section and should be buying AMD because it will offer the best performance for the money but they don't because they don't know any better or chose to be ignorant about the alternatives.

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Agreed on this. not only on laptop but also in desktops.I really hate it when people did not even considering AMD because their minds is full of i5, i7. many didn't even know that there are many types of i5/7 procs. but i can't blame them because in our country, marketing/Ads of AMD is too low.

If anythting AMD really need to bump up the marketing, I've only really seen AMD advertising on ferrari's in F1, not wide spread enough to get market share. Of course, I wouldn't put it past intel to be doing some underhand deals as well