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Thread: Atari hits Nestle with lawsuit over KitKat breakout advert

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    Atari hits Nestle with lawsuit over KitKat breakout advert

    Calls the junk food giant's patent infringement "plain and blatant".
    Read more.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    They even call the advert "Breakout" so to be expected.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    I do believe Atari have every right to sue here, however, the timing of it is oh so convenient given their recent investments, a windfall from nestle will help catapult them back into the game, so to speak.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Ah, nothing like a law suit for a bit of publicity!
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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Quote Originally Posted by EvilCycle View Post
    I do believe Atari have every right to sue here, however, the timing of it is oh so convenient given their recent investments, a windfall from nestle will help catapult them back into the game, so to speak.
    I was just thinking, I've been seeing this ad for ages and they've only now decided to sue?
    Kinda makes Atari look like nothing more than an angry little baby, to be honest... not really good for corporate image.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    So what happens if Atari wins and Nestle pays them in KitKits?? That would be sweet revenge by Nestle.


    Go!Go! Gadget Underpants!

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Quote Originally Posted by CAT-THE-FIFTH View Post
    So what happens if Atari wins and Nestle pays them in KitKits?? That would be sweet revenge by Nestle.
    Was that pun intended? "Sweet revenge"...

    TBH Atari have been rubbish for years, why haven't they just shut shop and gone home?

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Quote Originally Posted by Fury559 View Post
    Was that pun intended? "Sweet revenge"...
    It might have been!


    Go!Go! Gadget Underpants!

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Quote Originally Posted by Fury559 View Post
    Quote Originally Posted by CAT-THE-FIFTH View Post
    So what happens if Atari wins and Nestle pays them in KitKits?? That would be sweet revenge by Nestle.
    Was that pun intended? "Sweet revenge"...

    TBH Atari have been rubbish for years, why haven't they just shut shop and gone home?
    I believe that Atari is a zombie brand now like Agfa. Bought purely for the good will and any IP.
    Society's to blame,
    Or possibly Atari.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Indeed you are correct Phage, they were actually bought by infogrammes then infogrammes changed their name to Atari
    Jon

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    This comes across as petty tbh. It's an old irrelevant game.....
    Facts don't exist, only interpretations.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Quote Originally Posted by outwar6010 View Post
    This comes across as petty tbh. It's an old irrelevant game.....
    Agree on the pettiness, but it's hardly irrelevant - more clones than Tetris, and pretty much a genre on its own.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Struggling to see why Atari should even care. If anything it's free publicity. Atari could just exploit it, release a new version of the game, shove in bricks that are chocolate bars. All this over a game which is just Pong plus lots of destructible bats.

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    Re: Atari hits Nestle with lawsuit over KitKat breakout advert

    Quote Originally Posted by mapesdhs View Post
    Atari could just exploit it, release a new version of the game, shove in bricks that are chocolate bars
    Call it Candy Smash (Saga) and keep the lawsuit circus rolling.

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