Asus ROG Strix GeForce GTX 1080 Ti OC

[HEXUS]

Move over Founders Edition, this is GTX 1080 Ti done right.

Read more.

[Bagpuss]

I'm sorry, I just can't do it. I thought I could, but I can't.

I just cannot bring myself to spend that sort of money on a graphics card, I can afford it, but that's not the point, its just an obscene amount to spend on something as trivial as gaming.

There are just so many more life affirming things I could do with £800.

[Jace007]

Where are the rest of the Games in the benchmark test gone like Battlefield 1 ? Those x3 fan's really do keep the Asus ROG 1080 ti cool thats really nice. You do need a large case to host this card.
Bagpusss I totally agree there, its a ALOT of money and its hard to justify it, Thats why you press Buy without thinking and pretend its all Ok, its for a Good cause lol believe me I know how you feel.
Can Hexus also review the MSI 1080Ti Pleaseeeee :@)

[CAT-THE-FIFTH]

Asus are ripping off UK consumers:

https://www.techpowerup.com/reviews/...0_Ti_Strix_OC/

Its $740 in the US,which should be around £711ish in the UK,so it is overpriced by around £90.

However,at the older exchange rates at which the GTX970 and GTX980TI were launched,at that would make a £700ish card under £600,so TBH,people need to realise the exchange rates are easily adding £100 to the price of a £550 to £600 card.

[Ttaskmaster]

Asus are ripping off UK consumers:

"ASUS isn't 100% sure yet what the final retail price will be, but it will definitely be higher than the NVIDIA Founders Edition price. Best guess right now is something in the $740 range"

Whose best guess is this?
TechPowerUp's?
Is that including the retailer's markup, too?
How are they ripping us off, especially on RRPs, when it's the retailer you give your money over to?

[CAT-THE-FIFTH]

"ASUS isn't 100% sure yet what the final retail price will be, but it will definitely be higher than the NVIDIA Founders Edition price. Best guess right now is something in the $740 range"

Whose best guess is this?
TechPowerUp's?
Is that including the retailer's markup, too?
How are they ripping us off, especially on RRPs, when it's the retailer you give your money over to?

LMAO,are you serious regarding Asus pricing??

Why don't you actually look at what they did with the GTX1080.

Look at the BT review of the GTX1080 ROG:

https://www.bit-tech.net/hardware/gr...ix-oc-review/1

The Strix OC version we have for review here is, as you might expect, priced highly - £750, at the time of writing, which is around £200 more than you could expect to pay for a standard GTX 1080.

The review was done on the 27th of September:

https://www.poundsterlinglive.com/be...-on-2016-09-27

The exchange rate was around $1.24 to a pound.

http://techreport.com/review/30550/a...-card-reviewed.

Confusingly, Newegg sells the A8G card under its full Asus model name, while the O8G is sold as an "OC Edition." Buyers should be careful to make sure they're getting the Strix card they want. The A8G card sells for $709.99, and the OC Edition sells for $719.99.

Now that was in the same month.

So $720ish at the exchange rate on the day would have equated to around £700ish including VAT. So that is a nice £50 increase in UK pricing.

Plus if you actually have followed larger forums where more people buy higher end Asus gear,it seems the UK pricing on average tends to be higher.

[CAT-THE-FIFTH]

Also lets look at some other cards - an example is the higher end MSI GTX1070:

https://www.bit-tech.net/hardware/gr...-x-8g-review/1

£430 and reviewed by BT on 5th October 2016. UK exchange rate was around $1.24 to a pound:

https://www.poundsterlinglive.com/be...-on-2016-10-05

HardOCP reviewed the same card in October:

https://www.hardocp.com/article/2016...card_review/12

Around $440 to $450,which equates to around to around £425 to £435.

Funny how MSI pricing seems much closer together!

Apparently there is some conspiracy by UK retailers to price Asus stuff higher since they hate them.

Edit!!

Lets look at the Gigabyte GTX1080 Xtreme Gaming:

http://hexus.net/tech/reviews/graphi...080-g1-gaming/
http://techreport.com/review/30362/g...-card-reviewed

£675 in the UK and $699 in the US.

The pound was around $1.23 to $1.25 during June and July 2016.

Once you add VAT,the price would be around £675 anyway.

[Tunnah]

I'm sorry, I just can't do it. I thought I could, but I can't.

I just cannot bring myself to spend that sort of money on a graphics card, I can afford it, but that's not the point, its just an obscene amount to spend on something as trivial as gaming.

There are just so many more life affirming things I could do with £800.

It's the best thing I've ever bought. I'm playing all games on max (well, near enough) at 4K. I paid £720 for a founders edition, and it boosts to 1900mhz without me changing anything except the fan profile. I *love* it.

[Tunnah]

Also, CAT, nothing is ever the same price when you convert it. It always costs more here. They have extra taxes to pay which don't get factored into the list price because every state is different. It's not just ASUS, I honestly don't know anything that was ever the same price there as it is here.

[CAT-THE-FIFTH]

Also lets look at some other cards - an example is the higher end MSI GTX1070:

https://www.bit-tech.net/hardware/gr...-x-8g-review/1

£430 and reviewed by BT on 5th October 2016. UK exchange rate was around $1.24 to a pound:

https://www.poundsterlinglive.com/be...-on-2016-10-05

HardOCP reviewed the same card in October:

https://www.hardocp.com/article/2016...card_review/12

Around $440 to $450,which equates to around to around £425 to £435.

Funny how MSI pricing seems much closer together!

Apparently there is some conspiracy by UK retailers to price Asus stuff higher since they hate them.

Edit!!

Lets look at the Gigabyte GTX1080 Xtreme Gaming:

http://hexus.net/tech/reviews/graphi...080-g1-gaming/
http://techreport.com/review/30362/g...-card-reviewed

£675 in the UK and $699 in the US.

The pound was around $1.23 to $1.25 during June and July 2016.

Once you add VAT,the price would be around £675 anyway.

Also, CAT, nothing is ever the same price when you convert it. It always costs more here. They have extra taxes to pay which don't get factored into the list price because every state is different. It's not just ASUS, I honestly don't know anything that was ever the same price there as it is here.

Which is irrelevant - since the UK has a fixed 20% VAT,which means without VAT,US and UK pricing should be similar. It isn't for Asus - if the price with VAT is higher it means the base price is higher.

Then also how come MSI and Gigabyte don't have the problem - I just showed you with numbers what happened with the GTX1070 and GTX1080 launches.

Some of you need to stop making excuses for Asus - its why they can get try and get away with this.

[Tunnah]

Which is irrelevant - since the UK has a fixed 20% VAT,which means without VAT,US and UK pricing should be similar. It isn't for Asus - if the price with VAT is higher it means the base price is higher.

Then also how come MSI and Gigabyte don't have the problem - I just showed you with numbers what happened with the GTX1070 and GTX1080 launches.

Some of you need to stop making excuses for Asus - its why they can get try and get away with this.

You need to stop with the accusations a lil bit there mate, you're a bit out of order. I'm not making excuses for anyone, I don't give a toss about the company, I was just saying I honestly can't remember a price from the US being equal to the UK price. Those you shown me up there are news to me. Hell back in the day I'd have my parts shipped from the US to save substantial sums of money(I ran a *lot* of underground servers when I was a nipper)

Maybe there is some sort of ASUS tax I dunno, but generally speaking, things are cheaper in the US when all is factored in. If I had to hazard a guess, I reckon some of it has to do with logistics and demand - they're probably shipping 5-10x more of the same product into the US over the UK. Or any number of reasons, who knows. I just know prices are typically cheaper across the pond.

Well, except for MSI it seems ha

[CAT-THE-FIFTH]

You need to stop with the accusations a lil bit there mate, you're a bit out of order. I'm not making excuses for anyone, I don't give a toss about the company, I was just saying I honestly can't remember a price from the US being equal to the UK price. Those you shown me up there are news to me. Hell back in the day I'd have my parts shipped from the US to save substantial sums of money(I ran a *lot* of underground servers when I was a nipper)

Maybe there is some sort of ASUS tax I dunno, but generally speaking, things are cheaper in the US when all is factored in. If I had to hazard a guess, I reckon some of it has to do with logistics and demand - they're probably shipping 5-10x more of the same product into the US over the UK. Or any number of reasons, who knows. I just know prices are typically cheaper across the pond.

Well, except for MSI it seems ha

Look at the GTX980TI Strix reviewed in August 2015:

https://www.bit-tech.net/hardware/gr...strix-review/1
http://www.pcadvisor.co.uk/review/gr...eview-3624183/

Around £640 to £645 here. $669 in the US at the end of July and in September 2015:

https://www.hardocp.com/article/2015...card_review/12
http://techreport.com/review/28685/g...rds-compared/4

The exchange rate was $1.5 to $1.55 to a pound at that point.

Even if you add 20% VAT on top,it comes to significantly less.

The MSI equivalent reviewed at a similar time was around £550:

https://www.bit-tech.net/hardware/gr...ng-6g-review/1

It was around $680 in the US:

http://techreport.com/review/28685/g...rds-compared/3

Do the conversion from USD with VAT,it comes close to £550.


Its because if people don't realise this,it only means Asus(or retailers) will do it more and more,and their competition will start to do the same. Gigabyte didn't do the same either at least with the GTX1070 and GTX1080 - the UK is not always more expensive than the US,but it takes the mickey with the Asus GTX1080 pricing alone.

It worries me if people don't comment on it,and their competitors start realising they can do the same,its only going to push the ENTIRE price range up.

The only real impact of Brexit is the weaker pound,nothing else has changed at all,so there is no excuse for these pricing discrepancies as the retail chain would be the same and the products are imported from abroad anyway.

Maybe once we have left the EU things will change in the retail chain side.

Edit!!

This is launch pricing so I am not taking into account any of the better rebate schemes the US tends to get.

[Csikasz]

Now I'm just waiting for the Hybrid water+air version, like the Poseidon was and some pics with thermal imaging and I'll buy one!
I think both the firefox and the chrome will run good on it as for a half a year I didn't play any games beside the Quake3 In 4K

[Shane74]

I'm sorry, I just can't do it. I thought I could, but I can't.

I just cannot bring myself to spend that sort of money on a graphics card, I can afford it, but that's not the point, its just an obscene amount to spend on something as trivial as gaming.

There are just so many more life affirming things I could do with £800.

The same can be said of anything, It's all a matter of perception.
Some people blow 5-10k on a holiday every year, To me it's ludicrous for just a few weeks fun.
Others will upgrade their phone EVERY year for stuff all difference, Yet more will buy a new car every 3 years.
A gpu that gets used every day if you are a gamer is cheap compared to the rest, It's what ever floats your boat.
Everything in life can be trivial to someone else.

[EvilCycle]

The pricing is crazy for a GPU, I'm glad I went with the 1070, if I spend a similar amount on my next GPU in a few years I'll end up spending around the price of this GPU altogether and probably end up with a better one.

[NorBdelta]

Where can I get a GPU brace, mentioned in the introduction? Looking through Amazon and the usual component sites is drawing a blank for me. There is a cheap perspex one on eBay but that looks quite nasty.