New iPhone Pricing

[RavenNight]

Wow... if they actually pull this off it'll be pretty awesome, especially if the new iPhone works like the old model, where you don't sign up for a contract till you get home...

New iPhone could be for sale at £100 by July - Times Online

Which makes it vastly cheaper than an iPod Touch, jailbreak one of these then use it with my Orange contract... Nice!

[tigerboyce]

That does sound really tempting, especially as my current phones screen is borked

[TheAnimus]

Really? That cheap without mobile operator subsidy?

Granted the original iPhone was kind of a flop, when you compare sales projections from this time last year, with obtained. However 3g will address the fact that surfing wasn't a good expierance, granted HSDPA would of been nice, but still beggers can't be choosers.

But dropping the price point this low. I don't think so, not without an 18 month contract.

I could really see them selling bucket loads at £100 up front, then £40 a month.

That said if the artical has a grain of truth, surely everyone will just buy them for 99 Euro?!

[Gordy]

I don't see there being a chance of this happening. They sold bucket loads at £169 so why would the drop the price below that.

[TheAnimus]

Gordy, they reallly didn't.

The problem was their forcasts where so high, they missed the original ones by a factor of 2.

I could see them selling on contract for this.

But not in a way that would allow off contract. The only reason they did the whole £170 off contract, was to clear stock. Thats an amazingly sorry sign of things when you consider the price of the regular iPod (which has been selling well).

[Stoo]

iirc they are looking at normal subsidies this time around..

[mightymouse]

£100 probably will come with a 24month contract......

plus second generation anything is always cheaper to produce so they can lower the selling price

[Gordy]

Originally Posted by TheAnimus

Gordy, they reallly didn't.

The problem was their forcasts where so high, they missed the original ones by a factor of 2.

I could see them selling on contract for this.

But not in a way that would allow off contract. The only reason they did the whole £170 off contract, was to clear stock. Thats an amazingly sorry sign of things when you consider the price of the regular iPod (which has been selling well).

They could have sold loads more if they had them in stock. I know their initial sales figures were bad, but the speed at which they sold out shows there was a demand at that price.

Heck if the 3g ones is that price I'd get one and sell my current one.

If they are getting it subsidized I wonder what impact that will have on the jailbreakin/unlocking side of things.

[TheAnimus]

We don't know that thou do we?

Given how long it took them to clear their stock. The fact it was really rather well advertised. Its hard to say that they could of sold loads more.

The thing is the next gen iPhone migth actually be worth buying. My main complaint against the current one is I expect 3 main things from my smartphone. Make and recive calls easily, Mobile browsing at high speed (7.2Mbits on my x800) and Push email.

I don't think they will go for a hybrid call awnser button, which is a shame, as i still think the user interface sucks monkey balls, as it requires a bit of a learning curve for important things like that.

but if they get their browser to actually download the data as quickly as it can render it. That could be a really nice web browsing peice of kit.

They have no need to cut the price to flog the new ones if they've got it right this time. I doubt it would be under £200 off contract.

[Spud1]

I really, really hope they don't do this - not if they keep the activation process the same anyway. A move like this would annoy every single current iPhone owner (myself included - not that apple would care), and would probably really hurt their sales of contracted phones (which Apple benefits from via revenue sharing with most of their operators) as everyone runs out to buy one and pwn it.

It makes more sense for them to just allow o2 to subsidise if a user takes out a contract - so that could be done via a rebate system (where the iPhone is sold at £299 still, but a user is given £199 back if they sign the contract) or by allowing o2 to activate contracts in the store rather than selling unactivated phones.

This way apple will have the best of both worlds - they will sell more phones as the price most users pay will be much lower than RRP, but they don't get loads of them bought and pwned, thereby ensuring that they get lots of money from their revenue sharing agreements.