Thats exactly the reason I have jumped ship. I know truely unmetered broadband for this price is a dream and granted most companies have policies in place so the minority don't bring the network to a stand still. What I object to is the way VM have choosen to implement the policy. Most companies give an indication of a set monthly allowance on the cheaper packages, the more expensive stuff just has the good old fair usage policy, even O2 and Be* have one of some form or another.
If you really extract the urine, you'll get asked to curb your usage, if you ignore that, sooner or later you'll get slapped with a throttle or cut off entirely I imagine. Virgin by comparison have choosen to penalise every single customer. Dare to download a game for Steam or the occasional big file and thats it, crippled! Very few customers hit the STM, hell, even I've learned how to work around it, but just the simple fact it exists is what annoys most people imo.
Would make far more sense to operate a policy similar to every other ISP and while there at it, stop this 50Mb headline grabbing rubbish, untill they are really able to deliver those speeds to the kinds of customers who will buy them, i.e Pirates!
While we're all having a rant. I was extremely disappointed with the upstream on the 50Mb package. 1.3Mb is common on 8Mb ADSL these days and if I understand the technology, cable connections allow for allot more?, where are the 1:1 connections, or even something a beyond the pathetic 512Kb you get on 10Mb. Internet is as much about uploading as downloading these days and imo Virgin are missing another trick. Offer decent uploads and the ratio loving pirates will come running and be happy to pay you a decent price for it too! (Then you do this thing they sometimes do in business these days, INVEST back into your infrastructure in order to maintain growth). Or you could just STM them all and if they say anything, threaten to report them to the F.B.Aye!