For most companies, hardcore engineering happens deep under the bonnet and - if the initiatives and solutions being developed are not communicated effectively to the outside world - your company can easily appear dead in the water.
For AMD, European PR will now be run by Jon Carvill - who is uniquely qualified for the role given that he has worked in senior positions, for both organisations, before 'FUSION'.
HEXUS.tv caught up with Jon over in Amsterdam and he seemed genuinely confident about the AMD product line-up for 2008. We put his mettle to the test with a stream of no-nonsense questions - and found his straight answers very refreshing...