Read more.Ebuyer vets customer reviews and gets caught out with positively spun ad campaign.
Read more.Ebuyer vets customer reviews and gets caught out with positively spun ad campaign.
http://trust.hexus.net/
You'd like to be able to review products as well as people and companies, you say? Hmmm... noted.
Last edited by Steve; 09-12-2011 at 10:41 AM.
"Told to remove the ad & not repeat it in its current form"
Oh noes, I bet ebuyer are quaking in their boots over that harsh punishment
Is anyone really suprised by this?
An industry standard I'd have thought.
OCUK and Savastore (watford electronics or what ever) do this too. Just two i know of.
I'd agree this is pretty common. I'm not even sure I trust Amazon and play never to do it...
Haha I bought one of those. It's pretty good.
OcUK definitely do out of 3 reviews ive posted two were not so good and one was a top rating guess which was the only review that made it?
I noticed a few websites seem to do this, its not all bad though as often those reviews contain information not included in the product description and can help towards making a purchasing decision.
I don't think i've ever bought anything from one of these sites that i've not been happy with.
Why is this news? I had always assumed most sites did this, I just read them for extended product info, sometimes people mention useful to know things like hidden functions or extra use-cases. If want a proper critical evaluation then go a review site, if can't find a proper product review then think carefully before splurging.
The sad fact is many 1* reviews are just written by idiots who can't RTFM, so even if they weren't filtered you can't trust Jo Public to have an informed and useful opinion. I've even seen product reviews giving it 1* because it was late getting delivered, then at the end they say "but the deviceX is amazing" - how do these people manage to get out of bed in the morning.
This is a big problem with online retailers right now. I have had reviews rejected from ebuyer and 7dayshop. One of my negative comments was regarding the F&H brand that is actually an ebuyer rebadge
Perhaps if a product had loads of nearly all negative reviews I'd smell a rat, but otherwise I'd go looking for a pro's review. I don't know if such a thing exists for painters and decorators!
Point is though I don't trust user reviews, if they're all positive then it's probably filtered, if there are negative ones it might just be hard to use or need some skills which those reviewers lacked - I probably won't suffer that problem if it's tech... of course if it was reviews for beauty products then I might lack the skills, I don't buy them though, even though I need them!
Ocuk do exactly the same. No review that is negative for any product ever gets published.
Screwfix is the only one I can think of where there are plenty of useful negative reviews.
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