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About LinkBacksRead more.GeForce GTX 900 series graphics cards are launched under new brand name today.
Read more.GeForce GTX 900 series graphics cards are launched under new brand name today.
*head scratch*
I just bought their reference GTX 980, I assumed it was a typo on Galaxy in the listing at first!
What information is telling companies that changing their name is good? If you have made your current brand undesirable changing the name isn't going to help make it desirable again, you need to make the product that uses the brand desirable.
OCZ is a good example, brilliant products at first and the brand was desirable; after issues with the product the brand became undesirable; now that Toshiba have bought them and kept the name, the products being released are not plagued by issues and the brand is recovering again, at least I am not avoiding them in searches for SSDs anymore.
I get the feeling companies think consumers are making decisions based on names when that does not seem to be the case from my perspective. The name might signify something, but it is what the name refers to that we base our decisions on... in other words the product is more important than the name it carries.
If anything I avoid companies that keep changing names because I find it annoying to have to make the connections between the new and old brands and the company behind both of them. Perhaps I am thinking about it wrong, perhaps the companies are intentionally trying to confuse us... nah thats too cynical; I'm still avoiding them though.
Perhaps I am cynical but a lot of people can gain when a company rebrands. Image consultants will probably have advised them on the need to change names, on the range of names available and on the typeface and colours of their logo. Advertising agencies also gain business as the company has to inform customers of its new identity. Internally this is supported by department heads who can advance their position and budgets.Originally Posted by Noxvayl
The seemingly unasked question is "what value does this give the customers or shareholders?".
Sometimes there are significant cost savings where a company can switch from local to global branding and use the same internet presence, advertisements, packaging or even inventory worldwide, but at other times I just wonder why?
Noxvayl (19-09-2014)
That makes sense Brian224, but I am confused about why local branding was around in the first place. Seems weird to me.
Businesses seem to use behavioural analysis and psychology a lot more these days but the changes being made seem to be just as out of touch with consumers as they were before the added data was used. Perhaps they not are basing their decisions on the data gathered but rather using it to justify decisions they already want to make...
BAH.
Output (19-09-2014)
In 2010 they said this (still on their website today which seems strange), I guess that 4 years later it wasn't working?
"KFA2 are a sole European focused brand, providing European based support, warehousing and RMA facilities. Our primary goal is to provide products based upon two key elements "Performance and Quality" with peace of mind, knowing that all support related services are located within Europe."
Clearly someone had a change of mind about the branding... I find it weird that a local brand allows them to have local support and warehouses, you should be able to do that regardless of the local brand... *shrugs*
I rarely considered their products anyway, this makes me less likely to.
No thanks Galax, I want KFA2 back.
"Nothing is safer than a giant snowball whipping through space...at a million miles an hour"
It's one thing to (unnecessarily) rebrand, but dropping the 'Y' doesn't make any sense to me at all. Is this like women cutting their hair, when they're making "big changes" in their life?
Y, I ask... Y?
GALAX® is used to treat constipation or to empty the bowels before surgery, colonoscopy, x-rays, or other intestinal medical procedure.
GALAX® may also be used for other purposes not listed in this medication guide.
Do not use GALAX® if you have stomach (abdominal) pain, nausea, or vomiting, unless directed by a doctor.
If you notice a sudden change in bowel habits that persists over a period of 2 weeks, consult your healthcare provider before using a laxative.
GALAX® products should not be used for longer than one week, unless otherwise directed by your healthcare provider.
Rectal bleeding or failure to have a bowel movement after use of a laxative may indicate a more serious condition. Stop using GALAX® and contact your healthcare provider.
You should not use this medication if you are allergic to GALAX®, or if you have:
severe stomach pain, nausea, or vomiting;
a perforated bowel;
a blockage in your intestines;
fructose or galactose intolerance;
an allergy to yellow food dye;
severe constipation or dehydration;
inflammatory bowel disease, toxic megacolon; or
a sudden change in bowel habits lasting 2 weeks or longer.
People with eating disorders (such as anorexia or bulimia) should not use this medication without the advice of a doctor.
If you have any of these other conditions, you may need a dose adjustment or special tests to safely use GALAX®:
kidney disease;
trouble swallowing;
a history of bowel obstruction, diverticulitis, ulcerative colitis, or other intestinal disorder; or
if you are taking a diuretic ("water pill").
Do not use GALAX® without telling your doctor if you are pregnant.
Do not use GALAX® without telling your doctor if you are breast-feeding a baby.
Do not give this medication to a child without the advice of a doctor.
When used to treat constipation, GALAX® is only part of a complete program of treatment that may also include diet and exercise. Follow your doctor's instructions very closely.
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