Read more.The Surface tablet contribution doubled to nearly $1 billion.
Read more.The Surface tablet contribution doubled to nearly $1 billion.
Net income is then 19.4% of revenue - about 2/3s that of Apple.
I wonder if the Surface Pro iterations are cutting into iPad sales or whether it's just enticing people who buy them and do away with cumbersome desktop/ laptop. At least here in the UK I feel that the advertising was more present/ forthcoming for the Surface Pro 3 then it's previous versions.
I don't think anyone who bought a Pro 3 would feel the need to also buy a new tablet, but it's definitely a full on PC/laptop replacement and positioned that way.
The Pro 3 has made enterprise portable computing buying a lot easier, I can tell you that. There aren't too many mobile usage scenarios where you can make a case for a laptop over a Pro 3.
A small, light touchscreen device with a full keyboard running a full version of Windows at warp speed is absolute gold for enterprise procurement.
The Pro 3 is aesthetically more pleasing than an iPad Air, if there was an i3 128GB version that was within £20 of the 128GB wifi Air it would be a compelling prospective buy.
It will be interesting to see if the mythical iPad 12 incher materialises then see how prices compare.
Microsoft seem on the hardware front to be doing a lot of things right.
"We are innovating faster"
I am struggling to think of the last time I looked at something from Microsoft and thought "that's clever". Normally it is just like DX12, "oh that's like Mantle" or the Surface "Oh that's like Transformer".
Is there anything they have done recently that wasn't a copy of someone else's idea?
A little help here...
i think i'm gonna jump on an Surface too, looks very good and it's like full pc.
Good for Microsoft. However as surino said above, I think Microsoft intends the Surface to cut into MB Air sales as they always market it as Surface vs MB Air in their commercials. It can't really be matched against the iPad when they're completely different devices.
Check out the stuff from MS research, I remember laughing on a investor call (I was not a speaking participant) when Balmer was been grilled for spending 8 times what google spend on R&D, and some 40 times what Apple spend.
They have some incredibly innovative things. Many ideas are just re-applications of technology, or point refinements. But to suggest the Surface is the Transformer is just ignorant. For a start off the Transformer was a copy of some generic chassis (Sold by RM) based on a reference design of Intel's from pre 2004. These were dubbed 'Slates' as opposed to 'Convertables'. There were not that uncommon, I think at one point they amounted to 0.5% of all PC sales.
So we can start with the whole Metro UI design, the re-boot of Windows Mobile to Windows Phone frankly is the best UI out there by a long shot. My WinPho is my goto phone, it makes it so jarring when I use my Androids, for instance simple things, mobile google.co.uk, they've put the menu button in the top right corner, the worst possible place, the hardest place to hit the button. Yet, the best place, nothing but whitespace. Google failed to get their UI right. Apple failed to bring flexibility to their OS without hurting experience and battery life.
The thing to mock them for, is this is only half the amount they wrote down before on Surface...
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