The company's Science Museum exhibit is trying to explain a couple of important security issues using two big screens - each maybe 8ft wide and with a built in camera, so anyone who walks in front of a screen appears on it.
One screen is intend to convey the idea that we are beset by computer bugs. People appearing on screen are shown with a whole lot of computer-generated insects swarming around them. They can dispel the critters by waving their arms or shaking their heads. That's not something that's ever got rid of bugs on any PC I've worked on - though I usually do both out of sheer frustration.
The other screen is intended to convey the idea of identity theft and requires two people to stand in front of it, whereupon their heads get swapped around.
The whole thing reminded me all too vividly (if drab can indeed inspire vivid) of the numerous inadequate and boring displays that took a cold wet flannel to visitors' sensibilities within the Millennium dome.