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Thread: Abit to phase out of motherboard market.

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    Buzz Lightyear Azza's Avatar
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    Exclamation Abit to phase out of motherboard market.

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    Can anyone at Abit say anything about this?
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    SiM
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    Re: Abit to phase out of motherboard market.

    what else do they make?

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    I R Toff Pandi! TAKTAK's Avatar
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    Re: Abit to phase out of motherboard market.

    how does that make sense to do as a business.... seeing as though mobos are their main line....
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    Re: Abit to phase out of motherboard market.

    I've no idea if its true or not, but the article reads like crap

    Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 (Intel 4? Whats that then?) series motherboards, according to channel sources.

    Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.

    Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

    In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.
    While this may come back to bite me in the ass at a later date - it smacks of "I heard this from a bloke in the pub".

    Losing Abit would be a serious blow. Their recent boards have been brilliant.
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    Don't feed the trolls... tiggerai's Avatar
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    Re: Abit to phase out of motherboard market.

    recent boards??

    They've always been brilliant... well in my opinion anyway, i've had 5 of them over the years and can't fault them.

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    Re: Abit to phase out of motherboard market.

    They had a slightly murky patch for a couple of years I believe, but I managed to miss that out by lucky timing

    All the boards I've had off them have been faultless so far. My IP35 pro is easily the best motherboard I've yet worked with.

    It'd be a sore blow if they did stop making mobos

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    Re: Abit to phase out of motherboard market.

    This news sounds so rubbish. Why would Abit stop making boards? It's their main business!

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    Re: Abit to phase out of motherboard market.

    Hi all,

    I think the person writing this needs to be asked a question or 2.

    My question,,,,,,,,,, Do you think it's a wise move to go to press wihout the use of spellcheck ?!?!?!

    Oooo, I got another :-)

    Will you be attending Computex this year?!?!?!?!

    --------------------------------
    A prize for the best question, I will email it personally to the reporter :-)


    Really, no need to worry, Abit are producing a bigger range than ever before and will increase market share in all segments from entry level to the high end enthusiast boards.


    There will be a certain couple of motherboard manufacturers that will be relieved to see some attention taken away from their current antics :-)

    Regards

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    Re: Abit to phase out of motherboard market.

    Great news then.
    www | F | T | @

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    Re: Abit to phase out of motherboard market.

    Well thats all right them
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    Quote Originally Posted by razer121 View Post
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    Re: Abit to phase out of motherboard market.

    Quote Originally Posted by AbitUK View Post
    Hi all,

    I think the person writing this needs to be asked a question or 2.

    My question,,,,,,,,,, Do you think it's a wise move to go to press wihout the use of spellcheck ?!?!?!

    Oooo, I got another :-)

    Will you be attending Computex this year?!?!?!?!

    --------------------------------
    A prize for the best question, I will email it personally to the reporter :-)


    Really, no need to worry, Abit are producing a bigger range than ever before and will increase market share in all segments from entry level to the high end enthusiast boards.


    There will be a certain couple of motherboard manufacturers that will be relieved to see some attention taken away from their current antics :-)

    Regards
    Who would do such a thing?
    Quote Originally Posted by Saracen View Post
    And by trying to force me to like small pants, they've alienated me.

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    Buzz Lightyear Azza's Avatar
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    Re: Abit to phase out of motherboard market.

    Quote Originally Posted by Agent View Post
    Who would do such a thing?
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    Re: Abit to phase out of motherboard market.

    I posted the same thing on Xtreme earlier today, having seen it on Digitimes - I think its just aload of rubbish to be honest.
    Universal abit denies quitting motherboard business after intel P45

    --------------------------------------------------------------------------------

    We managed to catch our PR contacts before they are off for the day. Their immediate reactions is that we should not believe in such rumours.

    Thore Welling, Universal ABIT Global Marketing Director points out: “ abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”
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    Re: Abit to phase out of motherboard market.

    Quote Originally Posted by tiggerai View Post
    recent boards??

    They've always been brilliant... well in my opinion anyway, i've had 5 of them over the years and can't fault them.
    I've only had two (IP35 Pro and M2N) but they are brilliant boards.

    My main criticism would be the software back end, but that's just an add on anyway and there is no motherboard manufacturer with 'really good' software tools. I just feel uguru could be so much more (i.e. a compelling part of the purchase!) if they invested in getting it really polished. (Currently it crashes my PC immediately, lol). This would affect every board that used uguru too, so its a free win. (rather than developing something more specific to one specific board)

    But I think the article is rubbish, why would abit pull out of the market when they're a serious player. But we need to remind ourselves that the money is probably in OEM sales and I don't know how abit fare there.
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    Resident abit mourner BUFF's Avatar
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    Re: Abit to phase out of motherboard market.

    the margins in oem sales are poor but they give you volume on component purchasing etc. which means more profit on retail sales due to lower component cost.

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    Re: Abit to phase out of motherboard market.

    I just bought my first abit board and am thoroughly impressed tbh, it's heaven after my consistently sketchy Asus board. I can run 4gb ram at full speed, overclocking in windows actually works and it doesn't run at nearly 75c on stock cooling!

    Thought this was BS from the start, nice to see it confirmed though.

    EDIT: Oh and so far it hasn't exploded always good.

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