X-Fire card not being recognised

Hi Guys and I hope all have had a Happy Christmas.

Okay set up my new AWD-9 Max mobo yesterday. Slotted in my x-fire card and tried to install the drivers. Error screen "product not seen or recognised". Tried with the Creative labs auto update site had the same reponse.

I have had this card working in an MSI Platinum Plus 939 mobo so Iknow it is okay and not a malfunctioning card.
I will try an Audigy 4 card and see if I get the same issue. Seems a waste of £60 not to get this working.
Any thoughts, any diagnostics to see if if I have a non working PCI slot?
Thanks Guys.