The point holds if you are only running...say DOS. Having the latest firebreathing card isn't going to make the slightest bit of difference for 99.9% of the time.
Same with UK Winters - we see so little snow on the ground and very little sub zero driving, that despite them being 'better' below 7 degrees Celsius, they are only a marginal improvement over the summer/all seasons tyres fitted to most cars.
If we had a climate comparable to say, Switzerland, then I can see the justification. They face far more snow/sub zero driving across a winter than we do in a number of years of UK winters. It makes sense (and is law,
afaik) to have them fitted for that period.
I strongly considered getting winter tyres for the 5 series - knowing that the last few winters we have had at least some snow, and the particular geography of where I live (great big hill to ascend before getting to gritted roads) meaning if we did have snow, I'd more than likely be stuck. I didn't in the end, mainly due to having just replaced all four tyres with sporty summer rubber a few weeks before hand, and them being a largely unnecessary expense as I commute by train.