How long before Aston Martin collapses then?

I know it's a horrible thought.. but they're haemoraging money.

https://uk.reuters.com/article/us-as...-idUKKBN1Z60MZ

All the other prestige SUV's are selling properly, while Aston spent a small fortune building their new UK factory. Rolls had a superb year, in fundamentally the same market

Quote:

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Originally Posted by Aston CEO

“From a trading perspective, 2019 has been a very disappointing year,” Chief Executive Officer Andy Palmer said, as the company’s shares plunged as much as 16%

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When the Aston Martin shares were listed, in 2018, the hopes were strong. I didn't join in though.. it was very rich I thought.

Right now.. they're about 25% of that value and tbh.. I think they've got a further drop due.

Thoughts on their Future?

Quote:

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Originally Posted by Zak33

Thoughts on their Future?

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I wouldn't be surprised to see a German buy out, They haven't really brought anything interesting to the board since the sygnet XD. I imagine Mercedes will be eating them whole at the closest opportunity.

Quote:

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Originally Posted by PC-LAD

I wouldn't be surprised to see a German buy out, They haven't really brought anything interesting to the board since the sygnet XD. I imagine Mercedes will be eating them whole at the closest opportunity.

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ah so you think the old V8 link might still be strong?

Would Merc want them? When Merc and AMG are such strong brands... what would owning Aston bring to the party? The new Straight 6? There was talk of a hybrid V6 long ago.

the thing I can't work out is... does Daimler still own 5% of Aston?

Why are they building SUVs?
One of the nicest cars they ever built was that V8 Vantage Volante - Why don't they do another like that, but with modern outfitting?

They're just late to SUV and China. The DBX will probably save them as long as we don't throw up any trade spanners in the works.

Quote:

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Originally Posted by Ttaskmaster

Why are they building SUVs?
One of the nicest cars they ever built was that V8 Vantage Volante - Why don't they do another like that, but with modern outfitting?

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Because, as noted in the article, SUVs have saved bentley and rolls. Aston don't have an SUV yet so are losing sales. Nice cars like the Volante wouldn't get them enough sales.

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Originally Posted by Zak33

the thing I can't work out is... does Daimler still own 5% of Aston?

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4%

I don't think Germans/other European would touch them with a barge pole - they're too busy scrambling to get their fleet CO2s down and Aston are not where you go for that.

Quote:

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Originally Posted by Zak33

ah so you think the old V8 link might still be strong?

Would Merc want them? When Merc and AMG are such strong brands... what would owning Aston bring to the party? The new Straight 6? There was talk of a hybrid V6 long ago.

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AMG is strong, but the emphasis on selling something "British" is still a big word in china. Furthermore, Mercedes lack class when it comes to their GT style cars. Making that a true combo not just a parts bin and engine deal would hopefully bring them back around. But what am I to say, I'll never own that class of car as long as it's a combustion engine.

Quote:

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Originally Posted by kalniel

Because, as noted in the article, SUVs have saved bentley and rolls.

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Alfa created an SUV that gets rave reviews, but it isn't helping sales. They aren't a magic bullet, and I think it is only a matter of time before they get a worse image than the estate cars they replaced supposedly due to a poor image of estate cars.

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Originally Posted by DanceswithUnix

Alfa created an SUV that gets rave reviews, but it isn't helping sales. They aren't a magic bullet, and I think it is only a matter of time before they get a worse image than the estate cars they replaced supposedly due to a poor image of estate cars.

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all good points. The issue that Rolls and Bentley will suffer will be that they will steal some of their own sales .. people who might have taken a big lux limo might go for a Range Rover competitor instead. It's not ALL additional business with an SUV.

What will we all think in 30 years when these are old semi-classics?

Quote:

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Originally Posted by Zak33

Rolls had a superb year, in fundamentally the samme market.

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Do you really think so? Unless the market is "premium priced"?

I hesitate to argue with someone with your car industry background, but as a single buyer, I certainly don't see them as the same market. I've test-driven Aston's several times, over the period from about DB8, and come pretty close to buying a couple of times, but never been inclined to test a Rolls. (*)

I'm curious about the definition of "same market".


(*) Well, once. At the invitation of the Malaya Group, I went to a "test day" which included Ferrari, Aston, Porsche, Rolls etc right down to 'mundane' margues like Mercedes and BMW. But I only tested it because, first, it was offered and second, I was mildly curious. Very nice car, but not my thing at all.

Quote:

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Originally Posted by Zak33

What will we all think in 30 years when these are old semi-classics?

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I suspect not much. Even with the Alfa Stelvio supposedly being the only SUV that can actually go around corners, it is still basically a utility bus compared to the V6 Giulia saloon that it is related to.

Alfa have gone from pinning their improved sales hopes on a large SUV to making a smaller SUV. I should be their target market as a current Alfa owner with a family, but the idea of SUV ownership just leaves me cold, so I'm not expecting great things of that either.

But then I never expected there to be a FIAT Multipla (ugly bug) owner's club so what do I know :D

I really cannot see James Bond swanning around in an SUV, though....

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Originally Posted by DanceswithUnix

But then I never expected there to be a FIAT Multipla (ugly bug) owner's club so what do I know :D

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Fantastic example of function over form - together with the Skoda Roomster - very useful cars for some.

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Originally Posted by kalniel

Fantastic example of function over form - together with the Skoda Roomster - very useful cars for some.

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Yeah, but there are some limits! Multipla interiors are... how did I see it described... 'done with as much aesthetic consideration as a pile of Fisher Price toys dumped into a sandpit'!!

Quote:

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Originally Posted by Saracen999

I certainly don't see them as the same market. I've test-driven Aston's several times, over the period from about DB8, and come pretty close to buying a couple of times, but never been inclined to test a Rolls. (*)

I'm curious about the definition of "same market".

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exec SUV

https://www.autocar.co.uk/sites/auto...?itok=z8kvUevP

that Roller is kicking arse in the top price SUV market and that's EXACTLY where Aston wanna be.. and just aren't. Partly because they're late...

and partly because theyve made a Mini Clubman lookalike :(
https://car-images.bauersecure.com/p...martin_dbx.jpg

when Rolls launched the Dawn, they took the Conv exec coupe fight to Aston too.

https://www.grandtournation.com/wp-c...AcPH0SAk7Q.jpg

if these two chimps think they compete.. then we have to bow down to their awesome knowledge ;)

Quote:

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Originally Posted by DanceswithUnix

I suspect not much. Even with the Alfa Stelvio supposedly being the only SUV that can actually go around corners, it is still basically a utility bus compared to the V6 Giulia saloon that it is related to.

Alfa have gone from pinning their improved sales hopes on a large SUV to making a smaller SUV.

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agreed..entirely

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Originally Posted by DanceswithUnix

but the idea of SUV ownership just leaves me cold, so I'm not expecting great things of that either.

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now I DID used to feel that way..but now... I appreciate a proper 4x4 ablity and the size more than ever I thought I would. Subaru Forester on the drive now....

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Originally Posted by Ttaskmaster

I really cannot see James Bond swanning around in an SUV, though....

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that simply depends on the budget offered to the film producers....

lets be utterly brutally honest....

Casino Royale.. has a Mondeo in it.

Quote:

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Originally Posted by DanceswithUnix

But then I never expected there to be a FIAT Multipla (ugly bug) owner's club so what do I know :D

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Hey, no rude comments about Fiat Multiplas! My 14 year old 1.9 JTD Eleganza is still going strong (admittedly, I went for the 2nd gen 'non bug-eyed' version). Chris Harris loves the Multipla, which is all the affirmation I require! :D

Quote:

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Originally Posted by Zak33

exec SUV

https://www.autocar.co.uk/sites/auto...?itok=z8kvUevP

that Roller is kicking arse in the top price SUV market and that's EXACTLY where Aston wanna be.. and just aren't. Partly because they're late...

and partly because theyve made a Mini Clubman lookalike :(
https://car-images.bauersecure.com/p...martin_dbx.jpg

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In the exec SUV segment .... I have no opinion as I have no interest. But wider, company-wise, I still don't see those competing against each other despite the chimps. In fact, if the chimps think thaf .... I rest my case. :)

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Originally Posted by MrJim

Hey, no rude comments about Fiat Multiplas! My 14 year old 1.9 JTD Eleganza is still going strong (admittedly, I went for the 2nd gen 'non bug-eyed' version). Chris Harris loves the Multipla, which is all the affirmation I require! :D

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Oh I hear they are awesome vehicles. Was just surprised that what seems a very utility vehicle seemed to have such a proud owners group. Every May there is an Italian car meetup in Brooklands museum at Byfleet, the place is awash with Ferraris and Lambos, a big section for Alfas and some really rare stuff dotted around. Among the FIATs you used to get a proud line of mk1 Multiplas, though I don't remember seeing any last year. I guess there aren't so many around these days.

If you are anywhere nearby and like cars you could bring yours along, any Italian vehicle is welcome.

I think someone at Aston thinks they have the money of Elon Musk!

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Aston Martin plots super-exclusive Speedster inspired by Le Mans

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https://www.autocar.co.uk/car-news/n...spired-le-mans

When you're neck deep in doodoo what you tend not to do is try to sell a handfull of cars at £3/4m each

Idiots.

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Originally Posted by Autocar

The Speedster is set to make its debut later this year before first customer deliveries at the start of 2021 and has only been previewed in a design sketch so far

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a sketch right now.. and out the door in 1 year

Put the crack pipe down people and start focussing on REAL LIFE!!!

Quote:

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Originally Posted by Zak33

that simply depends on the budget offered to the film producers....
lets be utterly brutally honest....
Casino Royale.. has a Mondeo in it.

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The Mondeo was only a rental, though. Same as the Citroen in FYEO for comedic value.

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Originally Posted by Ttaskmaster

The Mondeo was only a rental, though. Same as the Citroen in FYEO for comedic value.

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Yes it was a "rental" in the film...but it wasn't even launched - it was Ford Marketing & was Ford's money that put it in the film...

it was the frist time anyone had seen it , before adverts etc

Quote:

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Originally Posted by Zak33

Yes it was a "rental" in the film...but it wasn't even launched - it was Ford Marketing & was Ford's money that put it in the film...
it was the frist time anyone had seen it , before adverts etc

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I wouldn't expect either Walther or Aston would need to pay to get their stuff in the films, though. They're so synonymous with Bond, I'd almost expect EoN to be buying them in!

Isn't there a Land Rover Defender in the new Bond? Or is it driven by someone else?

Jaguar-Land Rover have been sponsoring Bond for a few films - 20, 24 and 25 at least. The baddies usually end up in them :p

Quote:

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Originally Posted by Ttaskmaster

I wouldn't expect either Walther or Aston would need to pay to get their stuff in the films, though. They're so synonymous with Bond, I'd almost expect EoN to be buying them in!

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yeah, they do.

In the last film, in total, the "brands" paid in excess of £75million to be in it.
now some of that cost is the item/object itself, but they pay... one way or another.. to be on screen.

LandRover pays , Ford paid , Aston paid.
Lotus paid back in the day too.

Audi pay to be in Iron Man! ...lots.

then, the brands who pay, license their product to other brands to recoup some of it. Key rings, kids packed lunch boxes, toys and models, .. the re-licensing is endless

Quote:

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Originally Posted by Zak33

now I DID used to feel that way..but now... I appreciate a proper 4x4 ablity and the size more than ever I thought I would. Subaru Forester on the drive now....

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Ah, now that sounds like a reasonably robust vehicle for lugging stuff around.

I think the problem with the likes of Aston and Alfa selling an SUV is that the Venn diagram intersection of "People who want a driver's car" and "People who want a large 4x4" is going to be quite small, and within that group many will buy two vehicles to not compromise the driver's car handling.

That's not a problem for the likes of BMW and Audi where enough people buy for the badge rather than any interest in driving that they have a decent sized market.

Quote:

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Originally Posted by Zak33

yeah, they do.
In the last film, in total, the "brands" paid in excess of £75million to be in it.
now some of that cost is the item/object itself, but they pay... one way or another.. to be on screen.

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I'd be curious to see some kind of authoritative source on how much was paid by AM and especially Walther... "It was reported by the Daily Mail" doesn't count. IIRC, Walther was the only brand so consistently mentioned by Fleming, to the point where it's not really Bond without one (unless you're a diehard book fan, or Timothy Dalton).
Moreover, film companies tend to get their firearms from dedicated specialist services, like Bapty & Co, which means they get to choose from that company's stock. Most will have Walthers available, so they can feature the signature Bond stuff without it really costing them much.

Other brands I can understand having to pay, though, as they don't have that kind of established provenance. Maybe Aston, given how much the things cost....

Quote:

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Originally Posted by Zak33

I think someone at Aston thinks they have the money of Elon Musk!

When you're neck deep in doodoo what you tend not to do is try to sell a handfull of cars at £3/4m each

....

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One of my mantra's for life, sadly born of experience ... when stuck in a hole, the first rule is to stop digging


But .... "pots of money" is a bit different to most large campanies. It's not all about cash, but about credit, capital ratios, whether you finance by debt or equity, and so on.

It's entirely plausible that a company like Aston could announce, show designs of and pre-sell 100 'limited' cars at £3m (-ish) each, before priiduction even starts. So if they cost £150m to design and make ..... it's a no-brainer. And doesn't need pots of money.

And by the time you look at those with stupid money looking for something to buy, they're as interested in buying somethjng others can't, if you like "out-spwnding the Smiths", that it's more about getting one than what it's like as a car.

I remember going into Maranellis about 20 years ago and seeing a second-hard 355 at about £90k+. A quick chat with the sales guy estabished that it was a regular that changed his Ferrari every year because he only wanted that year's plate. It had under 1500 miles on it and, as far as I know, the ash tray wasn't even full.

If Aston wanted to sell 100 "exclusive" models, they could probably manage it by limiting customers to the Saudi royal family.

I do also tale DanceswithUnix's point about buyers of multiple cars. I know a couple of guys that have an Aston and a Rolls (/Bentley), and others, because they want dufferent cars for different purposes, ir even to suit their mood on a given day. And that "market" is very hard to predict. They buy to suit their whim and give as much consideration to £150k (+/- £100k) on a car as most people give to deciding between pizza and chinese for the evening's takeaway. It really is a world apart.

Quote:

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Originally Posted by Saracen999

One of my mantra's for life, sadly born of experience ... when stuck in a hole, the first rule is to stop digging
..

If Aston wanted to sell 100 "exclusive" models, they could probably manage it by limiting customers to the Saudi royal family.

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agreed...but it's still on the drawing board and they want to sell in next year ;)

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Originally Posted by kalniel

Fantastic example of function over form - together with the Skoda Roomster - very useful cars for some.

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And the Honda FR-V, which is sat outside my house right now and has been doing sterling work for pushing two years with barely a sniff of trouble, despite being > 10 years old when we bought it. A car you can drop the back seats and still seat three adults in is not to be sniffed at :D

Quote:

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Originally Posted by Zak33

agreed...but it's still on the drawing board and they want to sell in next year ;)

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And very possibly will .... at least to the tune of confirmed contracts and non-refundable substantial deposits.

Thanks guys. This thread is fascinating.

I appreciate a fine automobile as much as the next man but I'm not a 'car guy' so this is an interesting discussion on the car industry and what must be an immense challenge to succeed by selling something that is both functional and beautiful - and knowing who values what. Buying a car because it drives well, or because it's reliable, or because one finds it beautiful, or because it's a status symbol... I don't envy those who have to figure that out in what I would imagine is a more and more competitive market.

Do any of you know which cars or companies have proven most successful in terms of those sorts of categories - what is it that has made the most successful car companies reach that success?

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Originally Posted by Galant

Do any of you know which cars or companies have proven most successful in terms of those sorts of categories - what is it that has made the most successful car companies reach that success?

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Define success?

If success is defined by what a company is worth then Toyota are the most successful, followed by VW auto group, followed by Tesla(!). That's their market capitalisation, which you could say was a combination of profit they're making now plus potential for profit in the future.

That profit comes from many things, but it's largely making a product that people want to buy together with efficient manufacturing, correct pricing and so on and it's not as simple as making a cheap product since value for money and reliability are considered important for future products.

Toyota's success is worth a thesis by itself, but factors include making global products, while using regional manufacturing and in most cases massively improving the efficiency of said regional manufacturing through a once innovative managerial/project management paradigm - which has influenced most other sectors nowadays.

VAGs success again has many roots, but I'd say a large factor is economies of scale and some of their manufacturing machines/tooling is mind blowing - they have a ruthless targeting of manufacturing efficiency.

So in those two you are either getting more car for less consumer money, or getting the same/better car but costing the manufacturer less money to make it. When people talk about toyota reliability or VAG/german quality that's the outcome. It quite literally costs VAG less money to use a higher quality part. And economies of scale keep giving returns - you can pay for the best designers, because that cost is spread over a larger number of units etc.

Tesla's, on the other hand, is quite different - they are much smaller in terms of volume of sales, but investors are betting on them for the future, and the post internal-combustion world.

Quote:

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Originally Posted by kalniel

Define success?

If success is defined by what a company is worth then Toyota are the most successful, followed by VW auto group, followed by Tesla(!). That's their market capitalisation, which you could say was a combination of profit they're making now plus potential for profit in the future.

That profit comes from many things, but it's largely making a product that people want to buy together with efficient manufacturing, correct pricing and so on and it's not as simple as making a cheap product since value for money and reliability are considered important for future products.

Toyota's success is worth a thesis by itself, but factors include making global products, while using regional manufacturing and in most cases massively improving the efficiency of said regional manufacturing through a once innovative managerial/project management paradigm - which has influenced most other sectors nowadays.

VAGs success again has many roots, but I'd say a large factor is economies of scale and some of their manufacturing machines/tooling is mind blowing - they have a ruthless targeting of manufacturing efficiency.

So in those two you are either getting more car for less consumer money, or getting the same/better car but costing the manufacturer less money to make it. When people talk about toyota reliability or VAG/german quality that's the outcome. It quite literally costs VAG less money to use a higher quality part. And economies of scale keep giving returns - you can pay for the best designers, because that cost is spread over a larger number of units etc.

Tesla's, on the other hand, is quite different - they are much smaller in terms of volume of sales, but investors are betting on them for the future, and the post internal-combustion world.

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Thanks.

I was thinking in terms of the thread's question - Aston Martin potentially closing. So I suppose success in that context is having a sustainable business where you're able to remain a player in the market long term. Aston obviously fall into the luxury/executive arena rather than mass consumer market, so the game is different - or is it?

Quote:

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Originally Posted by Galant

Thanks.

I was thinking in terms of the thread's question - Aston Martin potentially closing. So I suppose success in that context is having a sustainable business where you're able to remain a player in the market long term. Aston obviously fall into the luxury/executive arena rather than mass consumer market, so the game is different - or is it?

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In the case of a publicly listed company then it's ultimately up to the shareholders - the majority of which will appoint a board/chair etc. who determines the approach. Shareholders have many motivations, some want a return on their money, some (hopefully most) want to keep Aston Martin producing the kind of cars that they're famous for.

Quote:

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Originally Posted by kalniel

When people talk about toyota reliability or VAG/german quality that's the outcome.

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Don't totally agree, whilst Toyota have earned their reliability claims (I never seem to see one broken down) I think the VAG reputation is purely down to good advertising. Their ability to manipulate their image is amazing, allowing them to sell the same parts VW on Audi, Seat and Skoda whilst pushing each into their own market niche. That "Selling the same thing as different products" is a key to success in any market, but I do think their advertising would be more honest as "If only all of a VW was as reliable as the hazard flashers" from the number I see littering side of the roads.

Quote:

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Originally Posted by DanceswithUnix

Don't totally agree, whilst Toyota have earned their reliability claims (I never seem to see one broken down)

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Is that not because their parts were made by Honda?

Quote:

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Originally Posted by DanceswithUnix

Don't totally agree, whilst Toyota have earned their reliability claims (I never seem to see one broken down) I think the VAG reputation is purely down to good advertising. Their ability to manipulate their image is amazing, allowing them to sell the same parts VW on Audi, Seat and Skoda whilst pushing each into their own market niche. That "Selling the same thing as different products" is a key to success in any market, but I do think their advertising would be more honest as "If only all of a VW was as reliable as the hazard flashers" from the number I see littering side of the roads.

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There's a reason I said 'reliability' for Toyota and 'quality' for VAG - perceived quality would be even more accurate, but I certainly don't mean reliability, it's a sort of 'premium feeling' that VAG have spent a lot of research developing meaning you get the impression of quality without necessarily buying a more expensive (to make) car.

Quote:

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Originally Posted by DanceswithUnix

Don't totally agree, whilst Toyota have earned their reliability claims (I never seem to see one broken down) I think the VAG reputation is purely down to good advertising. Their ability to manipulate their image is amazing, allowing them to sell the same parts VW on Audi, Seat and Skoda whilst pushing each into their own market niche. That "Selling the same thing as different products" is a key to success in any market, but I do think their advertising would be more honest as "If only all of a VW was as reliable as the hazard flashers" from the number I see littering side of the roads.

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this is 100% the best accurate description ever. It's entirely accurate

Honda deserve a mention for managing to sell and create reliable cars, bikes, boat engines, lawnmowers, generators etc etc. They, like Toyota deserve to be recognised as succesfull

but Honda is 40% the size of Toyota

Quote:

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Originally Posted by kalniel

There's a reason I said 'reliability' for Toyota and 'quality' for VAG - perceived quality would be even more accurate, but I certainly don't mean reliability, it's a sort of 'premium feeling' that VAG have spent a lot of research developing meaning you get the impression of quality without necessarily buying a more expensive (to make) car.

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I get that, but I am just puzzled as to how VW have a "quality" reputation. Companies have been careful about things like door closing with a heavy thump rather than a tinny clang for years, they all do that, and again it was the Japanese that started the whole trend of analysing sound and feel of cars for perceived quality. The BMW trend of piping synthetic engine sounds into the car is probably the worst of that, I hope that isn't catching on.

Even the diesel cheating fiasco doesn't seem to have damaged their reputation in the slightest, despite the disrespect it shows to the customers they lied to as well as governments.

Aston have a strong heritage, a good brand and great assets. In addition, they've got great access to a strong workforce where they're based, which is currently untapped. I used to live around the corner from their factory, and have many friends and family in the area that have completed engineering-based degrees that are struggling to find work.

I think Aston need a culture change in order to succeed; there's currently an arrogance about them, much like McLaren.

I think overall they have a strong chance in succeeding, however it's highly dependent on their management.

Quote:

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Originally Posted by MrRockliffe

I think Aston need a culture change in order to succeed; there's currently an arrogance about them, much like McLaren.

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very true.. their IS an arrogance I agree

and that can only be legit if youve got money pouring in from every angle.. which they aint

ouch
https://www.telegraph.co.uk/business...eks-keep-road/

DBX is looking good though. What's the betting that the govt. scrap emissions targets in order to help Aston out?

Quote:

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Originally Posted by Apex

ouch
https://www.telegraph.co.uk/business...eks-keep-road/

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Why ouch? Over £2 a week?
That's a lot less than some newspaper websites want to charge you.... Ohhhh, you meant the article content? :p

Yeah they're either screwed or they'll be bought out by foreign powers.
Guess it's over either way.

enormous sum of money plugs the hole for a couple of years

https://uk.reuters.com/article/uk-as...-idUKKBN1ZU23R

Quote:

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Originally Posted by Reuters

Canadian billionaire Lawrence Stroll and investors have rescued Aston Martin with a 500 million pound cash injection
.
.
A consortium led by Stroll will invest 182 million pounds($239 million), whilst major existing shareholders - primarily Italian and Kuwaiti private equity groups - will be part of a rights issue to raise 318 million pounds.

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They're getting back into racing this year soooo, only heard that today so perhaps something to do with the new guy?

Quote:

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Originally Posted by Zak33

agreed...but it's still on the drawing board and they want to sell in next year ;)

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Which is far from unusual in these limited edition status symbols. If you wait for metal in showrooms, they've all been sold well before that happened. Don't mistake "sell" for "deliver".

I remember buying a relatively ordinary car, back in the 90's where contracts were signed, significant deposit paid and a contract locked in that would have been expensive to break. By "relatively ordinary" I mean a BMW. It was an M3 which is a small proportion of BMW's, but nonetheless, hardly exclusive.

I signed the deal about 5:20 one night, and BMW closed orders on them less than an hour later. They'd sold their predetermined production quota. I took delivery nearly a year later, and new orders weren't opened for a couple of months after that.

Before deciding, I talked to Maranello about a 355 Spyder. Delivery was quoted as 18-months to 2 years from order. And that was a standard production model, not a 'special'.

Quote:

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Originally Posted by Zak33

enormous sum of money plugs the hole for a couple of years

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This all reminds me of the old joke:

Q: How do you make a small amount of money in the car industry.
A: Start with a large amount of money.

this /\ with golden knobs

(its actually "how do you make a small fortune in the motor industry?" .. "start with a large one" but in essence you're on it :) )

The MD has gone and the shares have tanked:

https://www.theguardian.com/business...-shares-plunge

With shares now at penny valuations, is it worth buying a couple of thousand? I do wonder :undecided!

Hmmm, mate of mine works there, I'll have a word lol

Sooo, closer to collapse now?

https://www.theguardian.com/business...vid-cuts-sales

I'm actually toying with the idea of getting some Aston shares.
With a billionaire at the helm he won't let it go bankrupt. And with F1 branding and James bond sales boost it could see them recover post covid.

Of course, i could be (probably will be) wrong.

Aston shares have dropped a bit recently, I'm only 96% up at the mo..

Be interesting if Hamilton does move over to them though..

On a charm offensive with the media: https://www.bbc.co.uk/news/business-56245666

Quote:

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Originally Posted by AC81

With a billionaire at the helm he won't let it go bankrupt. And with F1 branding and James bond sales boost it could see them recover post covid.

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This is the same billionaire that decided to sack the driver that 1) helped rescued the team financially and 2) performed better than any other driver they've had. But it's OK, they've decided to keep the billionaire's son instead.