Operator T-Mobile UK is to offer a BlackBerry phone with a year's unlimited email and Internet access and pay-as-you-go calls in exchange for a one-off fee in its bid to lure more small business and young customers.
Deutsche Telekom's T-Mobile, which has struggled against the likes of Vodafone and Telefonica's O2 in the fiercely competitive British market said its one-off fee of 179.99 pounds was the first one of its kind in Britain.
The company said it was designed to appeal to customers who fear ringing up unexpected costs by surfing on the Internet through their mobile phone.