Well I have decided on the 2700x and Crosshair VII Hero motherboard. There is a ASUS/AMD promotion for Q4 of this year that gives you a £100 game voucher which pretty much swung it for me. I also just got fed up in the end and just decided I could splash the extra money. However as I stated I do have an interest in going beyond gaming and media viewing and am likely to pursue it so future proofing from that perspective.
Currently looking at CPU coolers however. While AIO's are better looking, I am a little uneasy about the chance of them leaking and so far I have had a Noctua Nh-U12p Se2 that has done remarkably well for almost 8 years. For AIO coolers I am currently looking at the Corsair H100i Pro, Cooler Master L240 RGB which is really cheap on novatech and the Antec Celcius S240. Only thing that bothered me about the Noctua is its colour scheme and I don't want to splash the extra cash on getting the Chromax accessories on top of another Noctua cooler.