View Poll Results: Is advertising in game ever acceptable?

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  • Yes, subtly placed ingame in keeping with the subject of the game

    24 82.76%
  • Yes, but only banner ads before the game starts

    2 6.90%
  • No, no advertising at all.

    3 10.34%
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Thread: The old avert in games question

  1. #1
    Senior Member Betty_Swallocks's Avatar
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    The old avert in games question

    As we know the new Battlefield is to be free and supported by ads.

    This is a very emotive subject and people have some very strong opinions about it.
    Personally I'm in favour but I wondered what the overall opinion is.

    Why do people object to ads ingame anyway?

    What difference does it make?

    If your character is walking down a street and passes a burger bar how is it inferior if it is a McDonalds as opposed to a funny made up name?

    They had a Burger King blimp in GTA:Vice City and I honestly don't think it took anything away from the gameplay.

    It costs such a lot to develop a top game these days that they need to have an alternative income stream if games are to remain affordable.

    PC games usually come in at about £30 and consoles about 50% more.

    This is the same price that they were charging about 15 years ago. Why? Because the punters (us) won't pay more.

    So, isn't it nice that wages and the cost of living haven't gone up in all that time?

    Oh, wait, thay have. A lot.

    So how do they develop top games on a rapidly diminishing budget?

    Obviously I'm not talking about interrupting the game for an advert break but product placement and ingame scenery being real life items paid for by the manufacturers would INCREASE the immersiveness of the game as far as I can see.
    Last edited by Betty_Swallocks; 14-04-2008 at 05:14 PM.

  2. #2
    SiM
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    Re: The old avert in games question

    I wouldn't mind it in game as long as it doesn't get in the way. But viewing ads every time you load the game just takes the piss imo. But I suppose if the game is free then it is all good either way

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    Going Retro!!! Ferral's Avatar
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    Re: The old avert in games question

    In one of the NFS games it had car adverts on the billboards which fits in nicely. I don't mind as long as it is in keeping with the game itself. Something like a nappy ad on Silent Hill just wouldn't go at all (Unless of course it scared the life out of you then maybe a different take on that angle! )

    I don't agree with ads while you have loading screens and as backgrounds to menus etc or sponsored by whoever on menu screens. We get enough advertising on the TV alone.

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    Re: The old avert in games question

    as long as it's done right, i.e. there not in your face and you can ignore them ansd don't have to interact with them. then yeah, adds are okay by me, specially if the game is free
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    Re: The old avert in games question

    So long as they don't detract from the game, either by affecting the way it's played or by being so out of place that they spoil the supension of disbelief, I've got not problem with them being there. Especially if they lower the price of games or enable the developer to spend more money on creating a better game.
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    Senior Member cptwhite_uk's Avatar
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    Re: The old avert in games question

    I still remember the Holy Smokes ad from Deus Ex, so obviously if it's done right it works

    I voted for ads during loading. For me I'd rather have a banner ad before the games starts during a time which I'd just be staring at a "loading" screen anyway than have obstrusive ads in-game. It all depends on how the ads in game are as people have mentioned above, it's subtle and done correctly it's fine in game. But being what advertising is, I'd say this has the potential to be done incorrectly if it went big, thus I'd prefer them to get it out of the way before the game starts.

    Anybody remember the animated cereal boxes from Minority Report, are we heading in this direction?

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    Re: The old avert in games question

    in some games it adds to the realism of a world - like the GTA franchise with actual company ads, Burnout has a few too - i dont mind them when they just fit in with the surroudings

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  8. #8
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    Re: The old avert in games question

    If advertising removed the need for pay-for-play games (WOW etc) I'd be a happy chap.

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    Re: The old avert in games question

    Quote Originally Posted by SiM View Post
    I wouldn't mind it in game as long as it doesn't get in the way. But viewing ads every time you load the game just takes the piss imo. But I suppose if the game is free then it is all good either way
    If it's a loading screen it wouldn't bother me. I don't mind having ads ingame or before the game. Just as long as it's only shown for the length of time that my pc takes to load the game Not some standard 10 second wait every single time.

  10. #10
    Comfortably Numb directhex's Avatar
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    Re: The old avert in games question

    ads in games are not as new as people keep saying

    anyone remember Syndicate Wars?

  11. #11
    Funking Prink! Raz316's Avatar
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    Re: The old avert in games question

    Bullfrog were always at it, I refuse to ever buy kitkats because of theme hospital

  12. #12
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    Re: The old avert in games question

    Games have had some degree of marketting since the mid 80's.. I certainly remember the Pepsi Madmix game

  13. #13
    Comfortably Numb directhex's Avatar
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    Re: The old avert in games question

    or the mcdonalds game for NES!

  14. #14
    Moderator DavidM's Avatar
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    Re: The old avert in games question

    Or even the Atari game ET - for example - was a film tie-in... and you can't get more advert based then that!

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    Re: The old avert in games question

    A bit of cool advertising can work, adds realisim for one. Not sure I'd want to see ads for Tesco or Daz in my games though.

  16. #16
    Comfortably Numb directhex's Avatar
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    Re: The old avert in games question

    theme park had midland bank balloons. and the in-game bank was the midland. and the intro movie used the old midland sofa they used to use in their adverts

    bullfrog really WERE advertising whores, weren't they!

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