This guys is soo right..

[Tom Scott]

This Editorial on IGN has hit the nail on the head with regards to next-gen "downloadable content" especially as Microsoft are releasing these new peices of content that can only be used a certain amount of times before you have to rebuy them.

Made me smile

[[-Stash-]]

What scares me the most is that there's a market for this out there

[SmileyUK]

i have bought some of the content myself though. Although only the car packs for gotham that i can remember.

As for consumables, i wont ever buy them on a limited usage base and i cant see others doing it either.

[Spiel Burger]

The problem with this is that it is going to encourage developers to omit certain things to then offer up for sale later down the line. I expect developers are already designing games with this in mind.
So what would normally be included as standard will slowly be only available for sale online.

A similar development is "in game advertising". Watch out for product placement, this will be everywhere in games very soon.

[Badgersaur]

reminds me of battlefield series, expansions and booster packs are just ways for the devs to rush out an incomplete game.... mind you after so many patches its still incomplete

[chuckskull]

I wont touch it with a barge pole or anything else similar to DRM. When I pay for something, I'm keeping it and doing whatever I see fit with it.

A lot of companies seem to want you to 'rent' stuff from them at the price of actually buying it.

[awm]

Before buying anything I'd sum up the total price of paying the game and decide on that. On second though I proably wouldn't buy anything with too much to buy later just on general principles.

[jonathan_phang]

That link was too funny... but sad in its own little way. People, with every medium have always found a way to make even more money out of it, and it just had to happen - I'm just glad that my console days are over, because I would probably have BLOWN a ton of money on all of this gumpf...

[Veles]

Amazon gets a little for each CD, book, or t-shirt you buy

ZOMG shops making a profit?! What has the world come to?

The article does have a point, it's starting to get a bit rediculous. I thought the horse armour thing was bad but the GT HD thing is just awful.