Oh noes! Bad news for kids & vagrants everywhere

[0iD]

http://www.marketingmagazine.co.uk/N...cohol-content/

LONDON - White Lightning, the controversial strong white cider brand, is relaunching with a lower alcohol content to encourage responsible drinking. ????

The brand, which is owned by Scottish & Newcastle (S&N), is among a group of brands in the white-cider category often associated with problem drinking among groups such as homeless people and under-age drinkers.

Its present strength of 7.5% ABV will be cut to 5.5% from May. A change in its can design will reflect the reduction.

Downer

[MadduckUK]

http://www.marketingmagazine.co.uk/N...cohol-content/



Downer

white lightnings too fancy anyway, three hammers is where its at

[matty-hodgson]

Quite Frightening should just be banned from all shops anyway

[Clunk]

And to reflect the alcohol reduction, the price is now under two pence per gallon.

[Tarffie]

white lightnings too fancy anyway, three hammers is where its at

[Barrichello]

quick better update http://www.trampjuice.tk/ they will have to get Koppa Super over here asap

[Steve]

In Hull, chavs have evolved the ability to pronounce "White Lightening" using a single syllable.

[jamin]

Thats good news for the 11 people who actually drink it, they may have an additional 3 years before chronic liver failure occurs!

[MadduckUK]

Thats good news for the 11 people who actually drink it

11 eh?