It looks like Joe will have his no.1 anyway looking at the sales charts this week, so no harm done really.
The "battle" last week didn't really net Sony that much extra income (I had to giggle when people mentioned shares.. 1 weeks sales on one single, in one country.. is not really going to do anything for the shareprice..
lol) £250,000 in revenue total, so profit would likely be a lot less.
Oddly, individual sales figures are considered to be confidential..
Interestingly enough, to get a "Platinum" record you'd have to sell over a million copies, not any more:
Singles: Platinum - 600,000 copies / Gold 400,000 copies / Silver 200,000 copies.
Albums: Platinum - 300,000 copies / Gold 100,000 copies / Silver 60,000 copies.
As for Joe?
I guess it'll go something like this:
2 Albums, 6-8 singles, perhaps a UK tour, and the obligatory book or two - the "My life so far" one seems inevitable..
Perhaps, if he's lucky and someone (Cheryl?) guides him, he might slip the chains a la Will Young and go off and do his own thing (Musical theatre?) after making the most of his publicity. Otherwise he'll sink without trace like most of the others.
Hopefully he won't end up like TLC did working flat out for years, and ending up bankrupt at the end of it due to the way the industry is rigged.. (Basically owing the record company all the money..)
Hopefully as people get more confident in buying digitally, more and more artists will go independent and direct, which is partly what the industry is afraid of - cutting out all the middlemen..