Are you, like me looking forward to Tim Burton's latest opus "Alice in Wonderland"? Due to be released to cinema's on 5th March the title Disney hope to be the latest & greatest 3D blockbuster may well be missing from the line-up in up-to 40% of the UK's cinema's.
The problem has arisen because Disney, for reasons best known to themselves are releasing the film to retail DVD 5 weeks early. In a radical change to form the film will be available to buy in just 12 weeks, instead of the industry standard 17. This has caused the UK's two biggest Cinema chains Vue & Odeon to throw their toys out of the pram & threaten to boycott the movie altogether. However, all is not roses as Cineworld, the 3rd biggest player in the cinema market have refused to join in the protest, angering the boycott leaders a great deal.
Disney's explanation is that it believes it can cut down significantly on illegal copies of the movie making it into the public domain if the film is released earlier & the advertising & movie hype is still fresh in the minds of the buying public.
Disney has attempted to appease the powerful cine chains by offering to extend the release period to a week & have made assurances that the practice will only apply to a few major releases per year.


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