This may not be news for some, but worth highlighting.
This is not a service to allow you to track your mobile device, but one embedded (for payment) by app developers. In return, Flurry Analytics sends back data about the location of the device, and a user profile based on other Flurry enabled apps installed. This then allows advertisers to target adverts to your device.
There are some more details here:
http://www.forbes.com/sites/parmyols...3BFNPV,774LU,1
If you wish to opt out - visit this page
http://www.flurry.com/user-opt-out.html