But the basis of your OP is:
It is rarely worth changing a component that is still serviceable for something that is more energy efficient without doing the sums to see if the return on investment is worthwhile - which I'd agree with. (I guess you'd agree that it might be worth buying more energy efficient equipment as a replacement for a failed item, provided the same ROI sums were applied - and an alternative less efficient product could be found for a lower price?)
Some people (we'll agree to differ on the percentage as it cannot be determined) eople who buy energy efficient items on the basis that it will automatically save them money are mislead by marketing claims and don't do their homework to see if the claims are applicable to their particular circumstances?
Is that a fair summary of your position? None of which I would particularly disagree with in general.
However, I would go further and submitthat the use of energy efficient products (certainly in temperate or cold climates) might be self defeating, because the heat that les efficient products generate contribute to the overall heating of the domestic environment (ie, the boundary of the home or office) and reducing that heat input might be compensated for by an increase in other heating methods.
The follow on from that (
IMHO) is that the only real way to reduce energy consumption is by reducing the overall heat loss from the home so that the heat generated by appliances makes a significantly greater contribution to the heating of the domestic environment so that the use of appliances/equipment/installations designed
solely for heating is reduced.