So there has been a storm in a teacup about a Protein World advert.
http://www.bbc.co.uk/news/blogs-ouch-32497580
The problem here is the model in question appears to be in very healthy shape, body fat of about 20%, clearly athletic. The product they are advertising is going to be of little use to people who are overweight by much, it's targeting athletic or frequent gym users.
It's a food stuff designed to help build muscle, it's quite nutritious for those whose exercise regime needs such a thing.
Why are they in trouble for using someone who is an embodiment of that goal? Few girls over 25 will be able to look like that no matter what they do, should we ban the use of younger models too?
That BBC News article is absurd, just because someone has mental illness, does not mean the world has to march to that beat.
Anorexia and eating disorders are a concern, but so is obesity.
Originally Posted by https://www.england.nhs.uk/2014/12/26/nhs-englands-action-on-obesity/


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