Cillit Bang

[Rave]

Right, I've finally had enough of them ad spamming the breaks on ITV3 when I'm trying to watch Frost or some other high quality repeat. Here's the text of the complaint I submited to the ASA about 15 minutes ago:

The cliam that 'limescale is just calcium that sticks' is basically a lie. Limescale is in fact mostly calcium carbonate, a completely different substance to pure calcium. The advert then goes on to show a lump of solid calcium effervescing in a pink solution, and continues 'and if solid calcium dissolves this fast, imagine how Cillit Bang works on taps and sinks'. This is a nonsensical comparison, as substances that react with pure calcium (among them plain water) will react quite differently with calcium carbonate. In short, this advert uses blatantly incorrect scientific claims to sell its product, and as such should be censured as soon as possible. It's not as if the claims are doubtful, they are simply wrong as anyone with a Chemistry A-Level (or even GCSE) will tell you.

Sadly yes I did misspell 'claim' which is the second word. Nontheless I'll be immensely annoyed if they reject my complaint because the advert clearly is utter junk science.

In the meantime, please don't buy it, on principle.

Rich :¬)

[menthel]

I think you have a spare time problem! Watching ITV3 and sending complaints about cillit bang!?!

[Agent]

They crack me up, they really do
The first time i saw it i was praticaly on the floor laughing !

[Russ]

we have some, its good stuff lol

[TiG]

Using it to clean your pennies up hey russ?

TiG

[MD]

the adverts here.. http://www.geocities.com/rogue_bodys..._50_lowres.wmv
in case you aint seen it.

m@

[Skii]

Who the hell is Barry scott anyway ?

[nichomach]

What I want to know is who the hell is "Barry Scott" (aside from a pillock of the first water) and why should we care? Seriously, it's one of the most annoying starts to an advert I've ever seen, worse than that bloody woman from the old Shake'n'Vac ads. "Hi! Barry Scott here..."...FFS, just shut up and crawl back under your (calcium-based) rock!

edit: Great minds think alike, obviously...

[Knoxville]

I wanna know where exactly they sell this magical stuff, I've never seen it in any shops :

[nichomach]

For those who REALLY care, try THIS site fopr an explanation and an unofficial Cillit Bang T-Shirt...oh dearie, dearie me.

"BANG - and the dirt is gone!" AAAAAAAAAAAAAAAAAAGH

[steve threlfall]

The advert is hillarious

[Lee H]

The advert is hillarious

I had to do a double take when I first saw the advert on ITV about 2 in the morning. I thought it was named something else

[Skii]

Almost as bad as the badly dubbed ad with the family of numbnuts crowded around a sodding air freshener

'How do I know if its working ??!!'
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....You can smell it, you cretin

[Rave]

In fairness, I find the ad (and the name) quite amusing. It's the false scientific claims which cheese me off.

Rich :¬)

[Skii]

In fairness, I find the ad (and the name) quite amusing. It's the false scientific claims which cheese me off.

Rich :¬)

Yeah, similar to the overpriced yoghurt ads harping on about 'freindly bacteria' and lots of energised women running about on speed

[Zak33]

I got some,.,....the advert was so funny I thought they deserved my dough

damn stuff works really well too

but why oh WHY thatname???

And its strong stuff....way more oomph than Lime Light jel or spray. Gotta weargloves with this gear. it itches real fast!!!

However you are right...the advetrt is misleading AND PLAIN WRONG