I've never ever thought of this...but it's athing.
https://ltw.media/news/consumer-prod...ports-journey/
worth a quick read.Steve Young, President of Activision Blizzard Consumer Products Group, .....the realization that kids’ first sports shirt will be for Overwatch, not NFL
I can see that happening already... I see as many PC Games T's as footy T's....and the famous Youtubers on loads of clothes.
So the next logical step is that my kid might support an E-Sports team and not a "tradional" sports team.