Tom Baker seems to be the New Big Hit for ad VOs, well good for him.
But on the strength of the anaemic Kooks VO you have to wonder if the ad agencies are Missing The Point (wouldn't be the first time)...
What do you think?
[edit]BTW, if you've been on another planet, problems with viewer engagement are very big news in the US. UK ad agencies have traditionally been much better than US ones, and I hope this isn't the start of a decline that will ultimately threaten free viewing here.


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