Scan is selling a few GTX 760's from around £197-210.
The cheapest is the PNY gtx 760 and from what i can see it is using the reference cooler? So all PNY has done is stick a sticker over it?
Scan offers a 36 month warranty if purchased as well so is there any reason to spend more to get the EVGA/MSI GTX 760 which also seems to be using the reference cooler.
PNY GeForce GTX 760 XLR8 Graphics Card - 2GB - GF760GTX2GEPB (£197)
2GB EVGA GeForce GTX 760 - 02G-P4-2760-KR (£207)