Inno3D GeForce GTX 980 Ti iChill X3 Ultra Ticking Noise.

[sew333]

Hello. I just purchased Inno3D GeForce GTX 980 Ti iChill X3 Ultra. I've noticed that whenever I start or exit a game, I can hear a slight ticking noise, almost similar to a hard drive or disc drive click but softer.
But it seems to go away during gameplay. Just a tick... tick... tick... . It only happens when I first launch a game or close a game for about 30 - 60 seconds.
Its sounds like this:

https://www.youtube.com/watch?v=uAwKUcHDBSM


https://www.youtube.com/watch?v=1sZuwClugtg

I dont know what to do. Ask shop for exchange card?

[dirtylautrec]

if it is really annoying then just return the card. No reason to put up with it if you don't have to.

[sew333]

This usually happens as the system is coming out of load or going into load. That whenever I start ( pc heating up ) or exit a game ( cooling down ). Just a tick... tick... tick... But it seems to go away during gameplay.
For 100% its not fans. I have opened case, without panels. I think its coming from gpu backplate but i am not sure. But after game i immediately turn off computer and turn off power cord. And there was still single ticking coming from case. It can gpu material expanding or what?
please help.
Thx.
Ah and this is sounds exactly like here:
https://www.youtube.com/watch?v=SyGz5j-zWAs

My pc:
case - Cooler Master Centurion 590
8gb ram
4790K
Corsair 750 RM
Asus Sabertooth Z97 Mark 2
Inno Ichill 980 Ti Ultra OC 3x