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About LinkBacksHave a read of this and see where you think it leaves NVidia and AMD?
https://www.hardocp.com/article/2018...onsumer_choice
Have a read of this and see where you think it leaves NVidia and AMD?
https://www.hardocp.com/article/2018...onsumer_choice
Mentioned it in the Ryzen thread too - not really sure what to make of it TBH!!
I kind of assumed they already had that in place - hence why you see the same producers creating different brands for AMD and nVidia cards (eg - Sapphire and Zotac, both PC Partner brands).
The producer doesn't have to be exclusive to nVidia, they just need to use a brand for their nVidia cards that is unique to that, like the PC Partner example, if they want nVidia to help market their cards. I assume same thing is in place for AMD.
Hard to tell how harsh the program T&Cs are from the snippets. What's inferred is that you cannot have and AMD cards in any "Gaming Brand", however it may just be the case that you will need two gaming brands, eg "Republic of NVIDIA Gamers" and "Republic of AMD Gamers".
Either way it sounds like a rather petty thing to do.
I think the problem here is that Nvidia are the ones who will decide if you have complied with their terms.Originally Posted by jimbouk
I can see why Nvidia would do this, Intel have gone after them before and are showing new interest in graphics and AI chippery. Time to go for 99% market share and lock them out clearly.
I really with the AIB partners would stand up to Nvidia and tell them where to go
It's more the case if you have a Nvidia GPU in any line it means only gaming lines can have Nvidia cards and as pointed out in the comments it does sell and some lines have built up resonance with gamers.
The crux of the issue with NVIDIA GPP comes down to a single requirement in order to be part of GPP. In order to have access to the GPP program, its partners must have its "Gaming Brand Aligned Exclusively With GeForce." I have read documents with this requirement spelled out on it.That is the more important part - Nvidia has over 65% of the market and especially in laptops too,so it's basically saying to choose between AMD and Nvidia.What is disturbing is that we have been told that if a company does not participate in GPP, those companies feel as if NVIDIA would hold back allocation of GPUs from their inventories. From all we have talked to, the issue of not allocating GPU inventories to non-GPP partners have not been spelled out contractually, but is rather done on a wink and a nod.
It also makes me wonder whether this would also include AMD APUs too??
It'd be hard to prove that nvidia was starving their supply of GPUs in court, so whoever sticks their head above the parapet first is bound to have to leave the nvidia GPU business
Given the key quote from the story is this:
I'd say that companies could still use AMD APUs, but not in "gaming" branded hardware - unless (I guess) there was a more powerful NVidia gaming card included too.... In order to have access to the GPP program, its partners must have its "Gaming Brand Aligned Exclusively With GeForce." ...
I think the phrase "Gaming Brand" is kind of key here. There doesn't seem to be any intention to stop companies offering both AMD and NVidia graphics solutions; rather it seems NVidia wants to be seen as the only "gaming" option. So using the ASUS example, ROG devices would have to be NVidia only, but any other range could use AMD graphics - they just couldn't be marketed as "gaming" devices.
The question is why any company would want to, for instance, produce a desktop PC with a Vega64 graphics card bu market it under a non-gaming brand. I don't think it will affect companies like Zotac and Sapphire (who AFAIK are separate sister companies under an umbrella, rather than brands of the same company), but any major PC OEM is going to have to think very carefully about the direction they want to take...
A GPU is largely a gaming device. Saying you can't sell one in a gaming machine is nonsense. Like Coke saying that Pepsi cant be sold as a drink product.
The reason companies would sign up is pretty clear though, you can't be at the back of the queue for design support and chip allocations and survive as a business. The marketing money is really a side issue. If all the manufacturers switched to AMD? There aren't enough AMD GPU chips being made to service the whole GPU market, not everyone would switch and the ones that remained with Nvidia would do very well indeed.
Millennium (11-03-2018)
I think if the AIB and OEM had enough balls to boycott NVidia on mass, even for a single quarter, GPP would disappear in a heartbeat, as even NVidia couldn't put up with that. Their investors would be baying for blood.
Right now the market is buying every single GPU made, it is just down to who makes them and gets that profit. Don't see how it matters to Nvidia as long as one partner remains to sell their chips.
Long as that partner has the production volume for coolers & assembly to match
https://www.hardocp.com/news/2018/04...n_gpp_campaign
I just came across this.
"A society grows great when old men plant trees whose shade they know they shall never sit in."
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