There are plus points for all card manufacturers (for both ATI and nVidia)
If you are buying your first card because you want to get into gaming - then the MSI game bundle (mix of full games and limited level demos) is pretty impressive
You won't get all of these with every card - but you might get a lot of them with a high end product:-
Chronicles of Riddick
Splinter Cell: Pandora Tomorrow
XIII
URU
Deus Ex: Invisible War
IL-2: Sturmovik
Black Hawk Down
Comanche 4
American Conquest
Beach Life
Destination Berlin
Divine Divinity
EtherLords 2
Heaven & Hell
Typhoon Rising
Praetorians
Splinter Cell (original)
Yager
If you don't have a game collection - then this is a 'tidy bundle' to be starting with
On the other hand - you might be a long-term experienced gamer and not value any of these titles at all
The important thing is understanding what the complete offer from the board partner is - and making sure you weigh that in when making your decision