As I posted over on the DVDoctor Forum, I think that we, as consumers, should act to make Adobe realise what an awful piece of PR this is.
I am suggesting that people sign up for and attend the Adobe Live event in London on June 5 - 6
I don't have enough posts on this forum to post the signup URL but if you google for Adobe Live 2007 you'll find it.
Bob Crabtree adds -
here's the URL. Oh and
here's the thread on the DVdoctor forums that Mark is referring to. I particularly like this comment from that thread,
The 'official' Adobe response is 'The added costs of localising software packages + currency fluctuations, exchange and transportation costs mean that Adobe Software costs considerably more in outside the US. If you purchase US copies you may be unable to upgrade them in the UK or receive support on them.'
It is obvious that Adobe fly the software out of the US in first class, offering it complementry drinks and a stop over for 2 weeks in the Maldives.
So sign up, turn up, and take every opportunity to ask Abobe why their pricing is so much higher in the EU than in the USA.
Don't be afraid to ask the demonstrators. If Jason Levine or Ang Taylor have enough people standing up in the Q&Q and embarassing them by asking this question you can be sure they'll pass that along.
Ask the sales people. Ask the distributors. Challenge their pat answers. If enough of us do this they will realise that this is the burning issue at the moment: not the quality of the software, not what it can do for us, but our resentmet of being ripped off.
Ultimately those of us who are purchasers of their products are paying their wages.
Meanwhile point out to your software supplier that it's cheaper for you to fly to New York, have a weekend on the town, and buy the Creative Suite CS3 there (and dump lots of carbon into the atmosphere while you're at it) than it is to buy Adobe products from them.
For the price difference in the Master Collection CS3 you could have a week in Las Vegas.
Get your local software supplier to realise that Adobe's price differential is costing them sales and ask them to pressure Adobe to reduce this price differential.
Meanwhile you can follow my lead and write to your MP and your MEP raising this issue and asking them if they think it's right that we're having to pay over the odds for our tools, thereby reducing our competitive advantage. Ask your MP and MEP to ask Adobe to justify this price differential.
Remember: we, as consumers, have the power to make things change.
Rant over: action starts.
Mark