Apple plays the good guy with pricing of Final Cut Studio 2

[Bob Crabtree]

Apple used the NAB broadcast show in Las Vegas to announce on Sunday its latest suite of video-editing apps - the Final Cut Studio 2 bundle.

This is due in May priced at £849 (inc VAT) in the UK and $1,299 in the USA. Upgrades from V1 will cost £329 (US$429), those from Final Cut Pro or Production Suite will be £449 (US$699).

Significantly, the package is considerably cheaper than Adobe's recently announced editing suites. No less significant, the premium that UK buyers are expected to pay over those in the USA is massively less.

Apple Final Cut Pro 6

More.

[Funkstar]

This will probably have more of an effect on the Adobe pricing than countless angry emails from their users.

[Bob Crabtree]

This will probably have more of an effect on the Adobe pricing than countless angry emails from their users.

I'm not holding my breath about the affect of either.

[Funkstar]

Well indeed. You do have a point there Bob

[lost eden]

And other items in the news include the recent $2->£1 conversion ratio, which means that as usual us Brits will be paying substantially more for our software if we bought from a US store.

When I bought my MacBook from the UK Apple online store, it shipped from Shanghai. So if it's not being sourced in the country, why shouldn't I be able to buy it from the US online store, get exactly the same product from exactly the same source yet pay less?